Community is something we all can picture but I doubt many of us think about it daily or even picture how much communities have changed over the last 10 years thanks to social media.

Facebook had its first community summit this week and made a major announcement changing their full mission statement to:

"Give people the power to build community and bring the world closer together"

Social Media Return On Investment is a funny topic as it's something that's been debated for many years and something that many people have proven possible yet there are still many naysayers or those that simply use the basic data available and treat social media as a check mark or lost cause.

How do I make sure the right audience is reading my content? How do I make sure my customers see what I’m posting on social media? How much is too much content and what social networks should I be on for my company and my personal brand?

For each social network, for each piece of content and for each type of account we must first decide what success looks like, identify individual goals and link that to the tools and platforms we have available.

This first episode in June 2017 I want to share my thoughts on where the CMO duties will make changes in the future, the role digital transformation will play and how we teach and hire employees. Ultimately I believe the agencies, marketers and thought leaders that have sold rainbows and unicorns, faking it till they make it. Will now have to put up or shut up!

Since being diagnosed ADHD at 31 years old I've made it my mission to be transparent and upfront about the impact of being diagnosed has had on me personally as a Dad and my entrepreneurship journey. I firmly believe that as we become more transparent as a digital culture the value of owning our own individual vulnerabilities will be directly linked to our individual success as well as our relatability to the community.

How do I attract millennial and GenZ customers?

What do I need to change to capture the attention of the younger generation? 

Our technology event has virtual reality and cool couches but the younger generation still lack interest in our events.?

I hear these questions at all the events I keynote or do influencer/analyst work with and sadly the examples they give me for how brand are attempting to attract the younger generation are rather pathetic.

On this episode I discuss big events and conferences and why they must focus on invoking the “Fear Of Missing Out” not just the cool factor with events.

The RANT for today is targeted at the younger generation around work ethic, having a learning mindset and the value of experience in this digital megaphone world filled with fake social media thought leadership. 

If you’re interested in having me speak at your event or create a workshop for your company please email me at [email protected] and make sure to visit www.iSocialFanz.com/Speaker to check out my latest keynotes and calendar of events I’m attending in 2017.

I firmly believe in the power of transparency so much, so it's become a staple of my personal brand as well as my company am I approach on stage.  Although I evangelize the importance and value of transparency to build authentic relationships in this digital world, I also recognize that there can be downsides in there any failures went to being transparent.

I am this episode I am this episode I decided to share a rant type take him on what I believe is an epidemic happening in our culture that is nothing new. That epidemic is simply a culture looking for the shortcut the easy way of doing things, and it doesn't matter if we hurt others or step on someone else's throat to succeed all that matters is our personal gain.

"In a transparent authentic world we are more vulnerable but that isn't an excuse to be a dick!"

I hope that this rant episode didn't come across as me being negative rather educating and sharing my take on transparency authenticity and the importance of amplifying the right in the world not allowing the bad or the "dicks" of the world to ruin what we believe is a good change for the future.

I want to give a shout-out and thank you to my newest sponsor iOgrapher and stay tuned to the end of this episode as I'll give you the instructions you need to when you're on I order for iPhone 7 Plus case.

Stop COLLABORATE and LISTEN!

On this episode we welcome a new sponsor IOGRAPHER who make the iPhone case that I leverage for all of my live streaming video.  

Giving away an iOgrapher case and 1 Vlog Like A Boss book by Amy Schmittauer 

Tweet out: "I'm listening to #FOMOFanz podcast and want to win an @Iographer case & Vlog Like A Boss book" 

I believe in the power of collaboration and often give a keynote called "We > Me" so on this episode I broke down the 10 keys to driving collaboration success!

 

1. Don’t throw technology at a people problem
2. Sharing of knowledge requires a mindset shift, don’t force this change TEACH it!
3. Celebrate collaboration success stories demonstrating productivity and value gained compared to doing it the old way.
4. Create procedures and policies that allow digital dinosaurs and digital natives to meet in the middle.
5. Incentivize managers to redefine workflow and key performance indicators to include collaboration tasks and goals.
6. Create a culture of collaboration by including collaboration practices in everyday tasks such as meetings, group messaging, conference calls, document sharing and company wide announcements.
7. K.I.S.S. (Keep It Simple Stupid) adoption of collaboration tools must focus on simplification of basic tasks as the mindset shift is massive therefore the technology must increase productivity not add steps or time.
8. Establish an emotional intelligence baseline as with increased transparency and trust comes more exposure of mistakes therefore everyone on the team must understand the proper way to encourage continued collaboration after mistakes are exposed.
9. Define collaboration long term goals but include short term wins that allow for group validation to motivate and inspire the team both inward and outward.
10. Re-evaluate tools and technology on a regular basis as today’s collaboration tools are now growing beyond a singular SaaS based solution to include artificial intelligence, hardware integration.

Collaboration is nothing new and most organizations today understand the importance of teamwork and departments and business partners working together to reach mutual goals.  More and more often the adoption of collaboration tools and strategies is driven by the fact that millennials now make up over 50% of the current workforce and are traditionally the biggest champions of collaborative work environments.  Although collaboration is seen as an essential element within today’s business culture many companies still lack the key components to drive change.

Go visit our sponsor at https://www.iographer.com/

The crazy part was it took until till the most recent issue on STAGE giving a keynote here in Denmark, to realize I forgot how to handle change and the importance of rolling with the punches!!

On this episode, I talk about "Rolling With The Punches" and analyzing my mistakes so hopefully, we can all handle change, life and change better as we are moving forward in a digital world full of change!

Riches are in the niches!

For everyone with a niche this was always music to their ears but for those that grew up like me and were passionate about multiple things and could never answer the question “What do you want to do when you grow up” it made us cringe.

On this episode I discuss the value of being a generalist or what I like to say “a swiss-army knife of skillsets” in this world of digital change.  I also ask these questions for us to ponder change and the future of work:

• Are we raising kids to picture one future when that picture we all know will always change?
• Asking what do you want to be when you grow up, encourages kids to believe they’ve failed when they change what they want to be.
• If you are getting rich with a niche, are you afraid the robots will take your job? How to prepare for that.
• Value of having a learning mindset and approach to everything in life
• Are businesses today structured to prevent change agents, outside the box thinkers and those without a niche?
• How can we change the incentives and success measurement of those employees that have many niche’s and passions.
• Value of building a community focused business to allow the collaboration of a 4 generation workforce
• Future of Work: Generalist driven or Specialist focused?

I hope you enjoyed this episode as I recorded it as a live video with my community but thanks to the feedback and questions, I felt I had to rip the audio into the podcast for you the podcast community.  

Three Events I’m speaking at in April and May that are proof of my “non-niche” approach:

• Millennial Mindset: Change, Collaboration and Community at Marketo: #MKTG
• Think Like A Fan: How to grow your business and tell your digital story! Digital Odense, Denmark
• Be Yourself: Why you must invest in your digital first impression! Women's Expo Washington D.C.

If you want to have me speak at one of your event or company or have me do a workshop for your business please visit http://www.isocialfanz.com/speaker and email me at [email protected] to check my availability and I will send you my media kit.