The Agri Food Comms-Cast delves into the ‘story behind the story’ of the biggest news reports and campaigns in the agricultural and food sectors.

In this episode, we explore what's behind the Red Tractor logo facelift, before moving on to hearing about the challenges and opportunities for the British Farming Awards as they embark on a digital format for the ceremony this year.

We feature Red Tractor's head of communications, Rebecca Miller; John Kirkpatrick, Tesco's agriculture manager for poultry and eggs; and Ben Briggs, the editor of Farmers Guardian.

The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk