In this podcast, we've outlined some of the most prominent flavor categories and some recent beverage launches that align with these trends. True to fruit is here to stay, but this podcast reveals some fruit flavors in particular (and a few others) you may want to consider as we expect them to appear more frequently in the beverage marketplace.

According to Mintel, 67% of parents think sugar is unhealthy for their children and say no to products that their kids ask for because of the sugar content. Though the definition of health and wellness continues to evolve, there’s a lot of data and innovation to support that this is top of mind for consumers across generations, and there is general consensus that the over-consumption of sugar can contribute to a myriad of ailments.

Why are nootropics searched for on average 110,000 monthly across the globe? And why does the Instagram hashtag have over 110k posts? This podcast provides a few theories in addition to an overview of some of the most popular nootropics we're seeing in beverages/supplements.

We’ve identified several buckets that we feel capture the majority of attributes of nearly all of food and beverage products hitting the marketplace today. These are the macro trends driving new product development, or what we call the ATIONS.

Need to kick back and relax? There's a drink for that. Actually, there's an increasing number of drinks launching that embody calmness, a break from the day, or general mood management. Listen to learn about what some of them are and what we expect to see more of. Spoiler: We will be keeping our eye on the rise of l-theanine in particular, as this amino acid helps boost neurotransmitters that aid in calming us down.

Listen for some of the hottest ingredients used to deliver immune support are (spoiler: we see ginger and turmeric prevalent especially in wellness shots). Also: a segment to watch that may resonate especially with consumers with uncomfortable allergy symptoms.

We've got collagen on the brain because this essential protein, most abundant in mammals that is found in skin and other connective tissue, is also appearing more frequently in beverages. Cheers to beauty from within.

Are you up on the mushroom boom? Medicinal mushrooms are being utilized across food and beverage categories. We're talking chaga, reishi and more. Where will mushrooms end up next?

The CBD market is predicted to reach $22B by 2022, which represents a 5-year CAGR of 132%. This podcast sheds light on some recent beverage launches and brands centered around this non-psychoactive component of the cannabis plant.

Tune in to this podcast that helps explain the recent surge in mocktails, or non-alcoholic cocktail inspired drinks, on menus and in the retail space. Say hello to sophisticated ingredients, fragrant florals, and exotic flavor combinations from the beverage experts at Imbibe, a beverage development company just outside of Chicago.