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Ready-to-cook (RTC) pastes can tap the rising at-home cooking boom in Asia by including a combo of heritage and convenience in their innovations.
Singapore’s Petale Tea believes it has found a unique niche in the market for premium, personalised consumption in the shape of blooming tea balls.
Australia-based The Calmer Co believes that kava-based drinks are well-positioned as part of the second generation of low-to-no alcohol (NOLO) beverages, providing relaxation functional benefits in addition to being an alternative to booze.
Singapore-based children’s food firm HaruPlate is looking to tap on mediums of gameplaying as well as cultural influences to get kids in the APAC region to first eat at all, then eat healthier.
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