Consumers are frequently inundated with messages and information about food. Andrew Campbell, the Fresh Air Farmer, is helping people to make sense of this cacophony. Media guru and farmer in Southern Ontario, Andrew is well-versed in communication strategies and education. In this episode, informally dubbed as the “absolutely agree with you episode”, we discuss how he thinks about engagement, what we're doing well, and what we can do better.
Transcript available here: https://www.rev.com/transcript-editor/shared/r5Fbq2uwqOVaN09vvYtykh983hgUAV-uqdXPBAMqDV0pHfmHkmu69yYE_4AD2VltYZBbCJTvB8YdeWi_-iWcLeP8kUc?loadFrom=SharedLink