Food Marketing Nerds Restaurant and CPG Marketing Podcast

How many times do you head to the grocery store and forget to buy something on your shopping list? It's frustrating as a consumer, but it's even more of a nuisance to the brands who sell those products you intended to buy but didn't. With grocery stores designed to influence how and what shoppers purchase, what's a company to do to get customers to buy its new products of the shelves? Just ask today's guest, Wendy Goldner, the VP of Marketing for Made in Nature. Wendy has been marketing organic foods for most of her career which has really helped in her in all the great things that Made in Nature, and their new brand Telula, have accomplished in the way of huge growth and sales in massive retailers across the country like Costco, Target, Whole Foods, Safeway, and now Walmart. In this episode, we talk about: -What you should be focusing to effectively market food products -How to make your brand stand out on the shelves -The psychology behind why consumers buy what they do And a whole lot more...

Have you ever wondered how the biggest brands drive engagement and user generated content? Well, it’s a strategy that food and beverage companies with even small budgets can implement. Engaging influencers to support your brand. While a lot of you have either heard of using influencers or even dabbled in it before, today’s guest will be telling us how Qdoba has been crushing it with super creative influencer strategies to boost their sales. Isaac Droke is the Social Media Specialist for Qdoba Mexican Eats, and he’s been slanging on social media in the fast casual space his entire career, first at Noodles and Company, and now at Qdoba. He’s got a ton of great insights and you’ll be sure to gain a lot from this interview, including: How leveraging influencers had Qdoba’s customers kissing each other on Valentines day What tools Isaac uses to monitor conversations around the brand How to figure out what and when you should be posting on social media And a lot more.

Have you ever gone to reply to customer on social media and find yourself spending way too long figuring out exactly what to say? Doing Google searches to check spelling so you can craft that perfect, witty response on Twitter. Responding in real time and maintaining your brand’s voice is a challenge every company faces, especially when your customer base is enormous. Just ask this week’s guest, Melisa Chung. Melisa is the Global Digital Manager of Molson Coors, so she oversees not just one brand, but really more brands than what some of the biggest digital agencies in the world have in their portfolio. On this show, you’ll learn: -How Molson Coors is able to respond to all customers on social media in under an hour, around the clock, every day of the year -How to determine whether a social media platform is right for your brand -Why getting likes and shares doesn’t necessarily translate to sales -And much more…

Do you ever find yourself at odds with making final decisions within your marketing team? Everyone at some point can relate to feeling that their idea is THE way to tackle a problem, especially in the food and beverage industry which tends to attract a lot of passionate people. Today’s guest is Maude Manoukian, and she is the CMO of the Forager Project. Maude has a method to fostering a collaborative work environment. She’s been able to tease from these internal discussions what’s really best for the brand, and it’s led to some great things for Forager. On this episode, we talk about: What marketing leaders can do to foster a productive and collaborative environment How to build a trusting consumer base around a food product What you need to consider when building an effective marketing team And a lot more…

Have you ever had an idea for a new food or beverage product you wanted to launch? Well, you’re definitely not alone. As a matter of fact, there are over 20,000 new food and beverage products launched every year. While that might seem overwhelming, today’s guest, Alan Berkel, will be discussing one of the most important cornerstones that all successful food and beverages companies have in common, operations and effective supply chain management. On this show with Alan, you’ll learn: • Why 5 SKUs are better than 1 when it comes to launching a new product • How KRAVE Jerky went from a few million dollars a year in revenue to being acquired by Hershey • What the FDA hates to see on your packaging • And much more…

Have you ever wondered how companies make sales using brand building social media platforms like Snapchat? It might be easier than you think. With Instagram and Snapchat getting all the buzz lately, measuring ROI has been a hot topic of conversation. While both platforms are great for brand awareness or even driving measurable e-commerce sales, it can difficult to gauge it’s effectiveness in bro brick and mortar businesses. But there are food and beverage companies out there driving measurable boosts in revenue and foot traffic. Today we’re here with an up and comer in the food marketing world, Christine Ferris, who has taken Smashburger’s social media presence to an entirely new level. . On this show with Christine, we’ll explore: How a single Snapchat story drove a nearly 5% year over year increase in revenue on Valentines Day Why listening can be more effective than talking on social media How to determine what products your consumers actually want And much more…