Known for starting the charcoal-burger trend, myBurgerLab is an online sensation and a popular burger chain in Malaysia. Chin Ren Yi, co-founder and director of myBurgerLab, broke it all down - balancing fun and business visibility, marketing secrets and the key to sustaining a successful food business.
[01:17] - Brief introduction of Chin Ren Yi, co-founder of myBurgerLab
[02:04] - myBurgerLab’s early days and the discovery of the Malaysian palate
[05:46] - The legendary charcoal bun idea
[07:13] - How myBurgerLab gained traction from the 3G and #OOTD era in 2012
[08:14] - The thought process behind myBurgerLab’s menu
[10:26] - The stress in being creative
[12:33] - Ren Yi’s inspiration behind his menu creation
[14:59] - Balancing fun and business visibility
[17:50] - myBurgerLab’s voice on social media
[21:11] - The key factor to sustaining a successful business
[23:42] - myBurgerLab’s social marketing techniques
[25:31] - Giving credit where credit is due
[29:23] - The importance of building up young talents
[33:55] - Ren Yi’s success habits
[36:12] - How myBurgerLab adapts to the pandemic
[38:58] - Ren Yi’s regret in business
[41:16] - Advice for entrepreneurs
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