When it comes to building a new category, the founder of the better-for-you, late-night snacking company NightFood found after years of struggling to explain his value proposition to consumers that a new playbook was in order – one that focuses more on high-quality shopper engagement through channels with a more curated approach and less on high-traffic channels crowded with competitors.

When it comes to building a new category, the founder of the better-for-you, late-night snacking company NightFood found after years of struggling to explain his value proposition to consumers that a new playbook was in order – one that focuses more on high-quality shopper engagement through channels with a more curated approach and less on high-traffic channels crowded with competitors.

Innovation within the nascent upcycled food and beverage industry is exploding as manufacturers and ingredient suppliers large and small are drawn to the promise of potentially higher profits, a viable path to ambitious sustainability goals and a consumer-friendly story about waste reduction in an era when food insecurity is soaring.

Innovation within the nascent upcycled food and beverage industry is exploding as manufacturers and ingredient suppliers large and small are drawn to the promise of potentially higher profits, a viable path to ambitious sustainability goals and a consumer-friendly story about waste reduction in an era when food insecurity is soaring.

With each New Year comes new resolutions to be healthier and more mindful, which for a growing portion of the population includes cutting back or giving up alcohol – maybe just for one month during so-called Dry January, but increasingly for longer stretches or at different points throughout the year – creating a new marketing opportunity for savvy beverage manufacturers.

With each New Year comes new resolutions to be healthier and more mindful, which for a growing portion of the population includes cutting back or giving up alcohol – maybe just for one month during so-called Dry January, but increasingly for longer stretches or at different points throughout the year – creating a new marketing opportunity for savvy beverage manufacturers.

When most people hear ‘regenerative agriculture’ they either have no idea what it means or they think about it as a strategy to rebuild soil health or reverse the negative environmental impact of farming – but according to the international sustainability non-profit Forum for the Future, the benefits – and business opportunities – go far beyond the land.

More than 2 billion cups of coffee are consumed a day, fueling a retail market worth more $450 billion that supports 125 million people, including more than 12 million small holder farmers, most of whom are completely blind to the quality of their crops – a limitation that threatens their livelihoods and the future of the industry and which food-tech startup Demetria is changing.

For most Americans, coffee is an integral part of their daily ritual that is so ingrained that not even the chaos of the pandemic could break them of their habit, but according to the National Coffee Association, it did change how and where many reached for the beverage.

Despite the surge in hunger, sluggish supply chains and transportation woes that have drastically delayed food production, delivery and availability since the coronavirus outbreak more than 20 months ago, cross-disciplinary experts at the global design firm IDEO say the food system is not broken.