Americans’ long-term love affair with protein shows no sign of slowing, but new research from the full service sales and marketing firm Acosta suggests that the sources of the macronutrient that shoppers are buying is evolving as are their reason for seeking it.

In the push to win consumers, woo top talent and, believe it or not, balance budgets, corporate social responsibility programs could be one of the most powerful tools in companies’ arsenals – but determining what to include and how to structure them can be complicated.

Conscious consumerism continues to rise in America with more shoppers saying they want to reward companies that “do good,” unfortunately for companies that are embracing this trend a recent survey found many people don’t know how to find socially responsible products or determine which companies to support.

Love and passion, not a bottomless bank account and fierce competitive spirit, are the cornerstones for Bob’s Red Mill’s longevity and success, according to founder Bob Moore, who recently celebrated his 89th birthday and has overseen operations at the company for 40 years.

Love and passion, not a bottomless bank account and fierce competitive spirit, are the cornerstones for Bob’s Red Mill’s longevity and success, according to founder Bob Moore, who recently celebrated his 89th birthday and has overseen operations at the company for 40 years.

Sustainable often pops up in marketing to describe how products are made or packaged, and while consumers increasingly buy these products at a premium, some in the natural products industry fear the concept is becoming greenwashed while others say the term – even in its purest form – doesn’t go far enough.

Sustainable often pops up in marketing to describe how products are made or packaged, and while consumers increasingly buy these products at a premium, some in the natural products industry fear the concept is becoming greenwashed while others say the term – even in its purest form – doesn’t go far enough.

Despite the ongoing political turmoil in the US and uncertainty around fiscal policies, consumer confidence and the US economy are stabilizing, which according to analysts at Deloitte make now a good time for CPG companies to explore new avenues for growth beyond just launching new products.

Despite the ongoing political turmoil in the US and uncertainty around fiscal policies, consumer confidence and the US economy are stabilizing, which according to analysts at Deloitte make now a good time for CPG companies to explore new avenues for growth beyond just launching new products.

Until recently, Americans only ate about one-third of the recommended amount of seafood per week, but industry insiders say this is changing and they note shoppers aren’t reaching for just any seafood – they want sustainably sourced seafood that is not only good for them, but also the environment.