Don’t take your PR campaign lightly, a ton of effort can be put into a PR campaigns, and if you don’t know what you’re doing, your campaign might actually have the adverse effect you’re looking for. In this two-part series of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, dives into 6 foolproof steps for running a PR campaign. In this, the second episode, Erika shares 3 more tips about how you can excel with PR campaigns by:

• Understanding what it will take to meet your goals.

• Keeping track of your results

• Re-evaluating tactics based on results.

These tips will help you see what worked and what didn’t in your last PR campaign so you can make sure your next campaign is a home run!

Get the details on what you need to know about social media right now by listening to:

Want more Two Minute Marketing Tips? Get the details on what you need to know right now by listening to:

Two Minute Marketing Tips: Fool-Proof Steps for Running a Public Relations Campaign: Part 1: Listen on SoundCloud, Spotify or iTunes

4 Best Practices for Single-Image Ads on Facebook: Listen on SoundCloud, Spotify or iTunes

Social Media Engagement Part 3: Top Types Of Content To Boost Engagement: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!