Shift Work

Foolproof way to create your Premium Offer | Ep 13


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Are your customers avoiding your discount pricing? This episode covers tactical ways to work out the premium offers in your business to attract those customers to the ideal tier that gives them the satisfaction of winning, and you the greater margin and cash flow. 


In this episode, I talk about…..

  • Two reasons to have premium pricing and how to set it.
  • What Disney taught me about this topic on my recent family vacation.
  • How to apply the 5% rule when creating your premium offers.
  • How anchoring plays into differentiating your business in the current market. 


This episode is full of tools and strategies to maximize your profit, grow your business, and reclaim your freedom! Take a listen!

Please take the time to leave a review so we can build our community of high growth entrepreneurs.  If you’d like to  connect with me, go to www.lukelayman.com or

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Shift WorkBy Luke Layman

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