The Club World Cup is back—but no one’s watching.

In this brutally honest episode, we dissect the media strategy (or lack thereof) behind FIFA’s latest money grab, disguised as a global tournament.

We get into:

• Why the event feels more like a closed-door networking dinner than a world-class competition

• The shady funding trail (spoiler: DAZN didn’t foot the bill alone)

• What went wrong with audience engagement and storytelling

• And how media literacy can cut through the PR haze