This Means More." It’s a brilliant marketing slogan—until you start losing. Then, it becomes a curse.
Liverpool FC aren't just suffering a dip in form; they are suffering a total Narrative Collapse. In this episode, we ignore the xG and tactical heatmaps to analyze the communication crisis at Anfield. Why does the media love a fallen giant? And why is the fanbase demanding a ritual sacrifice?
The Syllabus:
Roland Barthes: How the "Myth" of the club traps players in the past.
René Girard: The "Scapegoat Mechanism" and why sacking the manager is just ancient sociology on Sky Sports.
Maxwell McCombs: How the media "sets the agenda" for the crisis.
The football is bad. The communication is worse.