Drawing on the seminal work of scholar Henry Jenkins, this latest Footnote episode engages the question of transmedia storytelling, industrial organisation, cultures of appreciation, and the consumption of media in an era of convergence. Alex takes the lead in discussing how contemporary entertainment experiences involve the dispersal of content across interacting, co-ordinated, and co-dependent media platforms. From medium specificity to the Marvel Cinematic Universe, the idea of ‘transmedia’ is understood in this instalment through the creation of unified stories and narratives that no longer belong to one singular media channel, as well as in relation to the role played by fan practices and the post-classical horizontal integration and media synergy of the Hollywood film industry.

**Fantasy/Animation theme tune composed by Francisca Araujo**