The economy of the Hollywood franchise is the focus of Footnote #30, where Chris and Alex examine the multimedia conglomeration of the U.S. cinema industry in the blockbuster era of the 1970s, and the subsequent impact on the post-2000 phase of Hollywood film production and its intensified franchise mentality. To unpack the so-called ‘genius of the system,’ they take a journey through the history of sequels, serials, and series as far back as early Hollywood, and discuss the value of ‘pre-sold’ pleasures in the marketing of popular film franchises. The result is a consideration of precisely when (and how) Hollywood went from making franchises out of movies to making movies out of franchises.

**Fantasy/Animation theme tune composed by Francisca Araujo**