Sustainable, ethical supply chains may not sound like the sexiest topic… BUT… what if I tell you that we’re talking about the future of shopping? Now that gets exciting! And it’s the same thing!
Steve joined me from Portland, Oregon to talk about his new start-up, The Provenance Chain Network. The Provenance Chain Network is going to change the way we shop, and the way that business is done in the future.
Using a combination of new technologies, such as blockchain and incentive mechanisms, supplier information will become clear, transparent, and honest. We will look at a product in the store, or online, and know exactly:
where it came from
what it was made of
who made each part of it along the way
was it made with child labor? forced labor?
was it made with sustainable ingredients?
was it tested on an animal?
was it carbon neutral?We can make our purchase decisions based on the values that are most important to us. I know many of us try hard to do this already, but it’s a lot of work, and a lot of research. And usually, we don’t actually know if a brand is lying, or not. We have to go off of their marketing, the information on their website, and sometimes a phone call.
With the Provenance Chain Network, we will know for sure that the promises a brand makes are true. And we will know in detail if a product matches our values, or not. Making the decision to purchase sustainable, ethical products really easy.
This technology benefits consumers and brands, and Steve’s team has also worked on ideas to benefit suppliers who are willing to get on board and share their information. We can easily see how these pieces coming together will clean up the murkiness of our supply chains. And everyone will be incentivized, every step of the way, from a seed company to the consumer. We will all come together to protect people, animals, and the earth. I can’t wait to see where this is in 20 years!
For show notes and behind the scenes video of our interview, go to https://ForAnimalsForEarth.com/podcast/23