Welcome to For Creators!

This is the podcast for creators who are over-guessing, done burning out, and tired of feeling behind.

In For Creators, I talk about what is actually gonna move the needle in the creator economy today. From content strategy and creative confidence to brand deals, long-term partnerships, pricing, mindset, and building a career that lasts beyond trends!

No fluff. No influencer accent. Just real conversations, my real 7+ years of experience, and real guidance for creators at every stage.

If you want clarity, confidence, and a smarter way to build as a creator, you’re in the right place!

New episodes drop weekly.

Before you plan your content calendar, set goals, or try to “be more consistent” this year, there is a much bigger shift you need to make first. Your identity as a creator... I said what I said!

In this episode, I am talking about the creative identity shift that changes everything. Not resolutions. Not trends. Not forcing habits that never stick. This is about who you are becoming as a creator and how that identity quietly dictates your content, your confidence, and your consistency.

If you have ever felt stuck, unmotivated, or like your content just is not landing the way it should, this episode will help you see why. I break down how identity drives behavior, why most creators plan from an outdated version of themselves, and how small mindset shifts can completely change how you show up online.

This is a fun, reflective, big sister style conversation designed to make you pause, think, and maybe even rewrite how you see yourself as a creator in 2026. If you are ready to stop planning under pressure and start creating from alignment, this episode is for you!!

🎧 Subscribe, leave a review, comment your favorite part, and send this to a creator friend who needs a little clarity today!!

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Personal Socials:

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Your content has power. Don’t forget that.

Timestamped Chapters:

0:18 Introduction to Four Creators Podcast

0:54 The Essential Creative Identity Shift

1:21 Why Your Identity Must Shift for Resolutions to Stick

2:17 Unpacking the Creator Identity Gap

2:38 The Problem: Focusing on Tools, Not Self-Concept

3:13 Overcoming Internal Blocks: Perfectionism & Self-Doubt

4:57 Designing Your Creator Persona as a Character

5:38 Stepping into Your Desired Creative Energy

6:23 Embodying Your Ideal Creator: What Would 'She' Do?

7:15 Behavioral Shifts & The Power of Micro-Resolutions

8:45 Cultivating Identity Habits & Creative Boundaries

9:58 Three Essential Questions to Define Your New Creator Identity

10:24 Create from Authenticity, Not Fear

keywords:

creative identity shift, content creator mindset, creator identity, content strategy 2026, creator planning, creator growth, building confidence as a creator, creative direction, content consistency mindset, personal brand growth

In today’s episode, I am answering a question I hear all the time. Is UGC actually dead, or are we just watching it grow up? This episode is short, direct, and meant to give you clarity on what is really going on inside the creator economy right now.

Here is what you will learn today:
• Why so many creators think UGC is dying
• What is actually happening behind the scenes when brands hire creators
• The biggest shifts in the UGC space over the last year
• The skills brands now expect from creators
• Why UGC is not disappearing but maturing
• The smartest way to approach UGC in 2026 and beyond

If you are building a creator business or trying to figure out where you fit in this new wave of content creation, this episode will help you understand the landscape and make better decisions moving forward.

New episodes of For Creators by Lily come out every week. Thank you for listening and for being here!!

Timestamped Chapters:

0:00 Is UGC Dead or Evolving?0:19 UGC: Not New, Just Renamed1:11 The UGC Gold Rush and Its Evolution2:08 UGC is Maturing, Not Dying2:40 New Expectations for UGC: Performance & Strategy3:10 The Problem with the Term 'UGC'3:42 Thriving in Evolving UGC: Skillset Over Trend4:43 Embrace Long-Term Partnerships and Retainers5:08 Actionable Advice: Learn Content Strategy5:41 Actionable Advice: Build Lasting Relationships6:30 Actionable Advice: Differentiate Yourself7:04 Focus on Long-Term Growth, Not Quick Money7:20 Summary: Adapt and Grow with Evolving UGC

Search terms:UGC content for brands, creator economy, UGC in 2026, how to get UGC deals, content creator tips, creator business advice, brand partnerships for creators, user generated content marketing, creator strategy, content creation for beginners

Feeling stuck? Uninspired? Like your creativity just disappeared overnight? This episode is your permission slip to pause, reset, and reignite your creative flow. 🎨✨

I’m breaking down 5 mindset blocks that seriously mess with creators, and how to actually overcome them. From burnout and pressure to self-sabotage and creative numbness, we’re going in on what’s really stopping your flow and how to take your power back.

🎙️ What we cover:

• The pressure to always be "on"
• That inner critic voice (and how to shut it down)
• Why your body might be the reason you’re blocked
• How to reconnect with your “why”
• The sneaky ways we self-sabotage
• Simple shifts to get your spark back

✨ If you’ve been in a rut, this episode is your reset.

🎧 Subscribe, rate, and send this to a creator friend who needs a little clarity today.

📲 Follow me for more

For Creators Socials:

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⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠

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Personal Socials:

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⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠

Your content has power. Don’t forget that.

Timestamped Chapters:

00:00 Overcoming Mindset Blocks for Creative Flow

00:36 The Pressure to Always Be 'On'

01:42 Taming Your Inner Critic

03:49 Creative Blocks: Addressing Physical Needs

06:35 Combating Disconnection and Burnout

07:45 The Danger of Subconscious Self-Sabotage

10:31 Creating a Life that Supports Your Creativity

Feeling uninspired, drained, or like your spark is gone? You might be experiencing creative burnout, and you are so not alone.

In this raw and honest episode of For Creators By Lily, I share my journey with burnout, what caused it, how it showed up, and how I’m learning to heal and create from a more sustainable place. We’ll unpack the real reasons burnout happens (👀 overcommitting, inspo scrolling, tying worth to productivity) and how to get out of survival mode and back into flow.

✨ Whether you’re a creator, entrepreneur, or simply someone who’s been running on empty, this episode is your permission slip to slow down, breathe, and remember that your creativity isn’t gone, it’s just resting.

What You’ll Learn:

• What creative burnout is (and what it isn’t)
• How burnout shows up physically, emotionally, and creatively
• The real reason creators feel stuck and uninspired
• My personal story and the moment I knew I needed a reset
• 5 steps to get out of burnout
• How to protect your creativity moving forward

✨ Plus, grab my free download with 5 customizable Q3 outreach email templates in a range of tones and formats to help you land your next brand deal.

📥 Download the templates → HERE

🎧 Subscribe, rate, and send this to a creator friend who needs a little clarity today.

📲 Follow me for more

For Creators Socials:

⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠

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⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠

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Personal Socials:

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⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠

Your content has power. Don’t forget that.

Timestamped Chapters:

00:00 Understanding Creative Burnout and the Need for Wellness

00:42 Healing Creative Burnout: Reigniting Your Passion

01:24 Introduction to the Four Creators Podcast

02:19 Defining Creative Burnout: More Than Just Exhaustion

03:10 The Emotional and Mental Toll of Burnout

03:32 Personal Experience with Creative Burnout

04:45 Why Creative Burnout Happens: Common Triggers

05:39 Healing Burnout: Finding Your Unique Path

06:18 Reconnecting to Joy and Creating Without Expectations

06:54 The Power of Therapy and Talking to Someone

07:16 Preventing Burnout: Protecting Your Creativity

08:44 Prioritizing Yourself Over Social Media's Highlight Reel

09:18 Call to Action and Final Thoughts

Think you need 10K followers to get on a PR list? Think again.

In this episode, I’m breaking down exactly how brand new creators, yes, even with zero followers can start getting free product, building relationships with brands, and landing PR that actually leads to more.

💡 What You’ll Learn:

• How to authentically engage with brands (and get noticed)

• What to say in DMs and emails to get a “yes”

• Where to find the right brand contacts (even with no connections)

• My fave PR platforms for small creators

• Why posting content now matters more than numbers

This episode is for the underdogs who are serious about growing, without faking it, begging, or burning out. If you're ready to show up and start landing free product the right way, this one's for you 🤍

✨ Plus, grab my free download with 5 customizable Q3 outreach email templates in a range of tones and formats to help you land your next brand deal.

📥 Download the templates → ⁠⁠HERE⁠⁠

🎧 Subscribe, rate, and send this to a creator friend who needs a little clarity today.

📲 Follow me for more

For Creators Socials:

⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠

Personal Socials:

⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠

Your content has power. Don’t forget that.

Timestamped Chapters:

00:00 Getting PR with No Following: The Honest Truth

00:35 The Importance of Consistent Content and a Strong Online Presence

01:03 The Key to Getting Noticed: Be a Fan First

02:13 Crafting the Perfect Outreach Email

03:45 Finding the Right Contact: Proven Strategies

06:44 Creating Content That Attracts Brands

07:42 Leveraging Platforms for PR and Gifted Collabs

Q3 is the perfect time to pitch yourself, and in this episode, I’m breaking down exactly why. I’m sharing how I sent one outreach email on a Monday morning and landed a $1400 UGC deal within the hour. No posting. No back-and-forth. Just smart timing and a clear message.

We’ll cover:

• Why quarterly outreach works
• What brands are looking for at the start of a new quarter
• What I included in my outreach email to close the deal
• How updated portfolios, life milestones, and availability signal value
• The power of consistency and follow-ups

Whether you’re a creator, SMM, or just starting to pitch brands, this episode will give you the push and strategy you need.

✨ Plus, grab my free download with 5 customizable Q3 outreach email templates in a range of tones and formats to help you land your next brand deal.

📥 Download the templates → HERE

🎧 Subscribe, rate, and send this to a creator friend who needs a little clarity today.

📲 Follow me for more

For Creators Socials:

⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠

Personal Socials:

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⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠

Your content has power. Don’t forget that.

Chapters / Timestamps:

00:00 Why Quarterly Outreach Matters

00:55 The Importance of Quarterly Outreach for Creators

02:46 Refreshing Your Portfolio Monthly: Why It's Crucial

04:27 Landing a $1,400 UGC Deal: A Real-World Example

06:58 The Key to Success: Making It Easy for Brands

08:08 Why Touch Points Are Important in Brand Outreach

10:12 Taking Initiative: Creating Your Own Opportunities

In this episode, we’re cutting through the noise and getting real about what it means to drop the influencer accent, in your voice, your presence, and your content. Whether you’re trying to secure brand deals or just grow your personal brand, this convo is your reminder that you don’t have to sound like everyone else to succeed. In fact, sounding like YOU is the secret sauce.

🔥 Topics We Cover:

• What is the “influencer accent”?
• Why we fall into the trap of sounding like everyone else
• How it’s hurting your personal brand
• Practical tips for reconnecting to your real voice
• Why brands are leaning toward real, raw creators

🎧 Subscribe, rate, and send this to a creator friend who needs a little clarity today.

📲 Follow me for more

For Creators Socials:

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⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠

Personal Socials:

⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠

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⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠

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Your content has power. Don’t forget that.

Today, I didn’t want to show up.
I wasn’t going to record. I almost skipped this episode completely.

But then I remembered: I made a promise to myself. And I respect myself too much to keep breaking the little commitments I can follow through on. Because that’s what consistency actually is.

In this short but honest episode, I’m breaking down what consistency really looks like as a creator, not the hustle, not the algorithm, but the integrity it takes to keep showing up even when no one’s watching.

✨ This one’s for the days you feel like disappearing.

✨ This one’s for the version of you who’s building trust with yourself.

✨ This one’s for the creators who want sustainability over burnout.

Press play and come sit with me for a few.

This is no fluff, just truth.

📩 Let me know what sparked something in you in the comments

🎧 Subscribe, rate, and send this to a creator friend who needs a little clarity today.

📲 Follow me for more

For Creators Socials:

⁠⁠⁠⁠Instagram⁠⁠⁠⁠

⁠⁠⁠⁠TikTok⁠⁠⁠⁠

⁠⁠⁠⁠YouTube⁠⁠⁠⁠

⁠⁠⁠⁠Website⁠⁠⁠⁠

Personal Socials:

⁠⁠⁠⁠Instagram⁠⁠⁠⁠

⁠⁠⁠⁠TikTok⁠⁠⁠⁠

⁠⁠⁠⁠YouTube⁠⁠⁠⁠

⁠⁠⁠⁠Website⁠⁠⁠⁠

Your content has power. Don’t forget that.

Chapters with timestamps

0:00 → Intro

1:30 → What Consistency Really Means (It’s Not Daily Posting)
2:29 → How Seeing Consistency in Others Builds Trust
2:56 → Why Being Your Own Boss Makes Consistency Harder
4:01 → Time to Flip the Script on Creator Burnout
4:49 → This One’s for Me: My Honest Podcast Journey
5:37 → When You Break Promises to Yourself (It Hurts)
6:15 → Why We Disrespect Ourselves Without Noticing
7:03 → Consistency ≠ Posting Every Day
7:36 → What Integrity Looks Like as a Creator
7:49 → How to Be Consistent Realistically
8:23 → Upholding the Promises You Make to You
8:30 → How to Build Trust Through Intentional Showing Up
8:50 → The Heart of For Creators: Sustainable, Aligned Content
9:23 → Recap: Key Takeaways on Creator Consistency
10:12 → Outro

In this episode, I'm busting the myth that it’s “too late” to start content creation.
If you’ve ever said “it’s too saturated,” “I missed my shot,” or “I’m not big enough,” I made this for you.

Here’s the truth: you don’t need a ring light, a million followers, or a viral video to start. You need your phone and your perspective. That’s it.

✨ What you’ll learn:

• Why 2025 is actually the best time to start creating

• What makes creators successful now (hint: it’s not follower count)

• The real reason oversaturation is a lie

• The many ways to monetize without selling out

• The life + career skills content creation gives you

• How to start with zero gear and zero pressure

Whether you're creator-curious, just starting out, or feeling stuck, this episode will reignite your confidence.

📩 Let me know what sparked something in you in the comments!

🎧 Subscribe, rate, and send this to a creator friend who needs a little clarity today.

📲 Follow me for more

For Creators Socials:

⁠⁠⁠Instagram⁠⁠⁠

⁠⁠⁠TikTok⁠⁠⁠

⁠⁠⁠YouTube⁠⁠⁠

⁠⁠⁠Website⁠⁠⁠

Personal Socials:

⁠⁠⁠Instagram⁠⁠⁠

⁠⁠⁠TikTok⁠⁠⁠

⁠⁠⁠YouTube⁠⁠⁠

⁠⁠⁠Website⁠⁠⁠

Your content has power. Don’t forget that.

Chapters with timestamps:

Chapters

0:00 - Intro

1:51 - What it means to be a creator in 2025

2:39 - Oversaturation is a Myth

5:55 - Content creation is NOT a side hustle

6:38 - Special Guest Appearance

7:14 - Social Media is Exploding with Money

7:37 - Ways to Monetize as a Creator

8:07 - You Don’t Have to be the Loudest Voice Anymore

8:49 - Content Creation Builds Life Skills in Fun Ways

9:44 - You SHOULD Start Small

10:32 - You Need to Start Content Creation in 2025 if you REALLY Want It