For Her Empire Podcast

In today's episode of the For Her Empire Podcast, we talk with Deirdre Tshien about how to build an audience for your eCommerce business after it has launched. We’ll consider not only how to drive traffic to your website, but also how to integrate marketing between your online store and your offline businesses to make the most of all your channels.

You are no stranger to marketing if you have a successful offline company. However, methods for can traffic to your online store can be very different. 

You'll be able to meet more potential customers than ever before with your online store, and you'll have full control over their shopping experience. But this isn't a case of "if you create it, they will come." Some effort must be put towards growing this online business.

Deirdre Tshien is an ex-Banker, serial entrepreneur, and the founder of Growth Boss. She is currently harnessing her experience in her multiple businesses - and as a non-marketer - to help eCommerce business owners easily attract more of the right customers and turn them into their raving salesforce, so they can effectively scale their business and grow their income and free time dramatically.

To know more about Dierdre Tshien and her work, visit her website at https://thegrowthboss.com/ or join her Facebook community at https://www.facebook.com/groups/growthboss

Download our free Brand Positioning Template at https://offer.forherempire.com/bps-template

In today's episode of the For Her Empire Podcast, we are joined by Anne Stefanyk to discuss time and the importance of time management for new business owners.

One of the most valuable assets you can spend and reap benefits from as a small-business owner is your time. When it comes to money, you can be a little sloppy. It's also possible to lose a company and then reclaim it. Time, on the other hand, is irreversible and must be used as soon as possible. 

The best you can do is ensure that your time is well-managed so that you can get as much output as possible into the time you have.

Anne Stefanyk is the Founder and CEO of Kanopi Studios. She helps create clarity around project needs and turns client conversations into actionable outcomes. 

As someone at the intersection of business development, marketing, and technology, Anne provides digital strategies to clients and organizations in the nonprofit, higher education, government, and corporate sectors.

To know more about Anne and her work visit her website at https://kanopi.com/. You can also connect with her on Facebook at https://www.facebook.com/KanopiStudios or on YouTube at https://www.youtube.com/channel/UCKsJvO3IocRkmvKRwTLU_ww

Download our free Brand Positioning Template at https://offer.forherempire.com/bps-template

Today on the For Her Empire Podcast, we have a conversation with Chelsie Tamms on all things branding. Getting it right with your brand identity plays a huge role in the success of your business.

Consider a famous brand. What is your first thought? A pop of color, a slogan, a jingle, or a logo? A business's branding includes everything you can see, touch, hear, and taste. 

Customers perceive a company through its branding, so establishing a clear brand identity is critical to a company's success and sustainability. Branding is the process of associating a particular company with a specific message and image. 

Chelsie Tamms is an artist and strategist which is a rare combination, but one that serves Lettering Works well. She is an award-winning lettering artist and designer based out of Chicago. With over 10 years of practice in lettering and design, Chelsie is passionate about craft and intention. She believes in letting your brand work as hard as you do.

To know more about Chelsie Tamms and her work visit her website at https://www.letteringworks.com/. You can also connect with her on Facebook at http://www.facebook.com/letteringworks or on Instagram at http://instagram.com/letteringworks

Download our free Brand Positioning Template at https://offer.forherempire.com/bps-template

In today's episode of For Her Empire Podcast, we sit with Katie Swanson to discuss how to create a financial forecast and why we need it. Listen in and gain everything you need on hand, and the steps you can take, to produce a reliable financial forecast.

Maybe you want to rule the entire planet. Maybe what you want is a long-term side hustle. Financial forecasting, in any case, helps you understand the steps you'll need to take—and the numbers you'll need to hit—to help your company develop. Plus, if you ever need more funding, you'll need financial predictions to show that your company is on the right track.

Katie Swanson, CPA, CVA is the founder of Change Collaborative. She believes that start-ups and small business owners should have access to the data they need to fuel growth and make future plans that optimize their company's value upon departure. Her CPA firm acts as a fractional CFO for company owners, guiding them through the changes ahead.

To know more about Katie and her work visit her website at https://www.changecollaborative.co/. You can also connect with her on Facebook at https://www.facebook.com/changecollaborative.co or on Instagram at https://www.instagram.com/changecollaborative.co/

Download our free Brand Positioning Template at https://offer.forherempire.com/bps-template 

In today's episode of the For Her Empire Podcast, we have a conversation with Zsofia Banyai and she gives excellent advice on outsourcing the right way and getting the most out of it.

Entrepreneurs and small companies are always searching for new and innovative ways to achieve more company objectives in less time and with a smaller budget. 

Outsourcing as much work as possible to experienced yet cost-effective service providers is one tactic that might help you save time, money, and frustration. The question is what, when, and how do I outsource the various activities in my business?

Zsofia Banyai is an operational outsourcing manager and online business consultant. She helps busy entrepreneurs to automate and outsource their time-consuming tasks without sacrificing their profits. With a degree both in History and in Finance plus corporate-world experience, she has an unusual background that enables her to look at business problems in a different light.

To know more about Zsofia and to work with her for all your outsourcing needs, visit http://myprocess.es/. You can also connect with her on LinkedIn at https://www.linkedin.com/in/zsofiabanyai/ or on Facebook at https://www.facebook.com/myprocess.es

Download our free Brand Positioning Template at https://offer.forherempire.com/bps-template

In today's episode of For Her Empire, we sit with Amy Graves to discuss ways to improve online visibility. Amy shares with us the tips and tricks that you can use to get your business heard and seen online. Trust me you want to listen in.

Many small businesses struggle to stand out in a competitive market. The development of a robust, modern website and social media profiles does not guarantee that your organization can meet its target audience.

You can improve your online exposure and be noticed by your ideal customers by choosing and executing a few, oriented online marketing activities that produce results.

Amy Graves is the owner of AMG Innovative Consultants, Inc. She spent 10 years turning failing stores into profitable, thriving businesses. In 2019 she earned her certification in Business Analysis from the University of California-Davis. In 2020, she completed the Google Analytics Certification through Google Analytics Academy. Her passion is to see others succeed.

To learn more about Amy or to work with her, visit her website at https://www.amginnovativeconsultants.com/. Connect with her on Facebook at https://business.facebook.com/amginnovativeconsultantsinc/ or on Instagram at https://www.instagram.com/amg.consultants/

Download our free Brand Positioning Template at https://offer.forherempire.com/bps-template

In this episode of the For Her Empire Podcast, Deborah Finstone talks about the 3 most common social media mistakes most businesses make, and how to fix them.  

Authenticity and great content are often mentioned in social media marketing guides. However, attempting to do so does not always yield positive results. Your company could be doing all right, but they could also be doing a lot of things incorrectly.  

If you want your social media campaign to be successful, avoid the 3 most common social media mistakes shared in today's podcast episode.  

Deborah is a certified social media and inbound marketing expert, she started Finestone Marketing Solutions because she wants to teach others how to harness the power of online marketing to grow and promote their business. 

To learn more about Deborah or to work with her visit her website at https://dfinestone.com You can also connect with her on Facebook at https://www.facebook.com/groups/stressfreesocialmediamarketing or on Instagram at http://www.instagram.com/finestone_marketing 

Download our free Brand Positioning Template at https://offer.forherempire.com/bps-template

In this episode of the For Her Empire Podcast, Babita Spinelli talks about career change; Specifically about career transitions. She also talks about the steps you'll need to take to smoothly change careers or transition from one career path to another.

Babita is a licensed Psychotherapist/Psychoanalyst. She will provide you with a calm and grounding space to help you navigate any challenging time you’re going through – be it a divorce, career change, relationship challenges, parenting challenge… together we will not only get you through this, but you will be more resilient and fulfilled.

To learn more about Babita or to work with her visit her website at www.openingthedoorspsychotherapy.com You can also connect with her on Facebook at www.facebook.com/BabitaSpinelliTherapy or on Instagram at www.instagram.com/babitaspinellitherapy

Join our support community for female entrepreneurs at www.forherempire.com

In this episode of the For Her Empire Podcast, Babita Spinelli talks about narcissism; specifically what to do if you are dating or married to a narcissist. Babita also talks about emotionally abusive relationships and love bombing.

Babita is a licensed Psychotherapist/Psychoanalyst. She will provide you with a calm and grounding space to help you navigate any challenging time you’re going through – be it a divorce, career change, relationship challenges, parenting challenge… together we will not only get you through this, but you will be more resilient and fulfilled.

To learn more about Babita or to work with her visit her website at www.openingthedoorspsychotherapy.com You can also connect with her on Facebook at www.facebook.com/BabitaSpinelliTherapy or on Instagram at www.instagram.com/babitaspinellitherapy

Join our support community for female entrepreneurs at www.forherempire.com

In this episode of the For Her Empire Podcast, Jamie Martin talks about leadership, specifically the different types of leadership styles, and how to find your leadership style.

To learn more about Jamie, how to become a better leader, or to rediscover your brilliance, visit her website at https://jamiemartincoaching.com

Connect with her on Facebook at https://www.facebook.com/jamiemartincoaching/ and Instagram at https://www.instagram.com/jamiemartincoaching/

Join our support community for female entrepreneurs at www.forherempire.com