If your heart is pumping right now and you're going back and forth between yes and no, you probably already know what you're supposed to do.
Stop wasting time. Choose it.
That is the energy Michelle Gifford brought to this episode.
Michelle is THE social media expert for personal brands; marketing agency CEO, podcaster, strategist behind 6, 7, and 8 figure brands and launches, happy wife, and mom of five. She beelined me at a conference in January and I immediately knew we were gonna be friends for life.
This episode is packed with practical gold on Instagram, AI, and what it actually looks like to build a business alongside a beautiful, full life.
In This Episode You'll Learn:
- Why Michelle says, "people dumber than me are doing this" and why that realization changed everything
- How she went from zero strategy to going viral within three months by deconstructing and rebuilding her approach
- Why Instagram is now a content-based algorithm and what that means for women starting from zero
- The two metrics that matter most on Instagram right now, watch time and share rate
- How to choose your niche and create content around very specific problems you can solve in under a minute
- What Michelle AI is and why she built it specifically for women who need real help with social media
- How she is using Claude to analyze Instagram accounts and bridge the gap between her clients and their competitors
- Why AI is not going to replace you, it is going to make your voice stronger if you use it right
- The miniskirt rule for reel length and why ruthless editing is the key to keeping people watching
- Why being a present mom and building a big business are not opposites and how intentional connection makes all the difference
- What Michelle's grandma taught her about the privilege of having a platform today
About Michelle Gifford:
Michelle Gifford is THE social media expert for personal brands. She has helped hundreds of businesses and been the strategist behind 6, 7, and 8 figure brands and launches. As a marketing agency CEO, podcaster, and latest trend tracker, Michelle helps business owners' message and market their business, inspiring them to take action and delivering the tools to make it happen. She is also a happy wife and mom of five who knows firsthand what it means to build a business alongside a full and beautiful life.
📲 Follow Michelle: @iammichellegifford
🌐 iammichellegifford.com
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