For Immediate Release

Jim Hawker, co-founder and owner of Threepipe, a London-based PR and digital marketing agency, and experience architect Andrea Vascellari weighed in on the following topics:

* The reputations of the S&P 500 are worth nearly 44 trillion of shareholder value, more than $1 out of every $5

* Speaking of reputation, Sony has filed a patent for a process to assess the reputation of journalists and their articles

* British grocery upstart Lidl has gotten a lot of positive buzz for its “Social Price Drop” campaign

* In a recent post, Brian Solis urged companies to go mobile-first

* How should communicators react to the disruption social platforms are causing established media?

* Dan York reports on data breaches, the imminent release of WordPress 4.7, the upcoming WordPress USA event, and an episode of the podcast 99% Invisible dealing with acoustics

* Facebook blocked Admiral Insurance from accessing Facebook user data to make decisions about how much to charge for premiums

* Diageo created an immersive VR video to experience a drunk-driving car crash from the first-person perspective

* Brands and agencies are jumping on the Snapchat Spectacles bandwagon; is there something to it or are they just chasing the newest shiny object?

Connect with our panelists on Twitter at @JimJimHawker and @vascellari.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

Jim Hawker is Co-Founder and Business Development Director of Threepipe, a PR and digital marketing agency of 70 people based in London. The agency runs campaigns across PR, SEO and paid media for clients across business, consumer, sports and entertainment sectors. Jim has 20 years’ experience working both in house and agency side in both the UK and US. In his spare time he is a big sports fan as well as an avid reader of Sherlock Holmes (hence the connection to the Threepipe name).

Andrea Vascellari is an Experience Architect. He works at the intersection of digital transformation and experience design to help organizations develop their communications strategies. Andrea is an award-winning communications professional with over 15 years of professional experience and a deep understanding of marketing and communications, including public and media relations. He worked as Director of Digital and Content at WPP, world leader in advertising and marketing services, as Digital Planner at the leading global communications marketing firm Edelman, and as CEO of Itive an international digital strategy agency he founded with offices in Finland and New York.

First-time panelist Liz Scherer joined Howard Greenstein and David Spark for a deep dive into fake news.

* “Post-truth” was the Oxford Dictionaries’ word of the year. (One of the finalists was “alt-right.”)

* Fake news is more viral than real news.

* Jeff Jarvis has recommended some ways to address fake news.

* Fake news is coming for companies; in fact, PepsiCo and its CEO, Indra Nooyi, are experiencing it right now.

* Does the rise of fake news and the balkanization of news mean the end of mass persuasion for PR?

* What is Facebook’s role and responsibility in addressing fake news that spreads on its site?

* Mark Zuckerburg says he wants to banish fake news from Facebook, but it’s hard

* Did a fear of conservative backlash stymie Facebook’s efforts to curtain fake news during the election?

* A group of renegade Facebook employees has met in secret to come up with solutions to present to management.

* Dan York reports on the recent meeting of the Internet Engineering Task Force, Facebook Live’s apparent roll-out of its two-person streaming capability to non-verified users, and Twitter’s adoption of QR codes.

* In the wake of the election, what’s the future of data and polling?

* Two “State of Social Media Reports” have been released: one from Pew Research, the other from Buffer.

Connect with our panelists on Twitter at @howardgr, @lizscherer, and @dspark.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

Howard Greenstein is a marketing technology strategist, working with companies to form strategies for online communities, social networking, blogs, and other media. He helped found the Social Media Club, which he served as CEO and executive director. Currently, Howard is chief operating officer at DomainSkate, which helps companies protect themselves from brand fraud and cybercrimes. And he is an adjunct lecturer at Columbia University.

Liz Scherer is a digital communications strategist specializing in health & wellness, nonprofits, regulated industry and agriculture. A pioneer in the social web healthcare movement, Liz has been involved in moving the envelope in terms of health and gender equity and is a former social media advisory board member for Health Justice CT. She is especially interested in how novel & emerging players are ultimately impacting agility marketing and in the disruption of content/communication-driven customer experiences. In addition to her extensive experience as a strategist, Liz has worked as a journalist, medical writer, copywriter and blogger and maintains active memberships in the National Association of Science Writers, the Association of Health Care Journalists and Journalism and Women’s Symposium. Currently, she is a curator of Emerging Infectious Diseases for univadis.com’s Clinical Essentials, and recently took a role to direct strategic communications for a mHealth publisher. Liz sits on the Advisory Board for the Center for Health, Media & Policy, Hunter College, NYC. In her spare time, she mentors health start-ups at GA/1776 DC and Village Capital, and is active in the D.C. Tech Community.

David Spark is a veteran tech journalist and founder the brand journalism firm Spark Media Solutions. Spark has worked with brands such as IBM, Microsoft, HP, and Indycar Racing. He’s reported on the tech scene for more than 18 years in more than 40 media outlets,

There’s a lot that communicators and marketers can take away from the 2016 U.S. presidential election — about data and data analytics, about traditional campaigning vs. bottom-up campaigns, about planning for one outcome and having to deal with another. This week’s FIR panel — Christine Perkett, Augie Ray, and Lynette Young — unpack it all, along with some (gasp!) non-election topics. Here’s the rundown:

Election stories

* The pollsters, along with the data analysts who used poll data to make projections, got the outcome wrong. Are you making the same mistakes in your data analysis? What can you do about it?

* Did fact-checking even matter to voters?

* And what about the media, which played a huge role but wielded little influence? Does that mean anything for your media relations efforts?

* Some company leaders reacted to Donald Trump’s unexpected victory by making statements about their own preferences, which didn’t work out too well for them regardless of which side they took.

* Other companies put their corporate social responsibility on display on election day without taking partisan positions.

* Public affairs professionals were planning for a Clinton administration. Now they’re scrambling to figure out what a Trump presidency means to them.

Other reports

* Representatives from independent PR firms said they hire for attitude and culture more than skills and knowledge while being ruthless about demanding older staff “upskill.” Is this ageism at work?

* Dan York’s tech report covers another massive data breach and the annual “Freedom on the Net” report from Freedom House (which isn’t pretty).

* Are communicators measuring the right things? Is ROI a reasonable measure for most PR efforts?

* Most executives don’t trust the data and analytics they get from their own customer insights, relying more on their gut instincts. What does this mean for PR as the industry because more data-driven?

* 30% of CEOs are considering firing their CMOs for not developing the competencies required for digital business transformation.

* The Economist has given up on Pinterest and Tumblr and scaled back on Twitter, concentrating its resources on LinkedIn.

Connect with our panelists on Twitter at @MissusP, @AugieRay, and @LynetteRadio.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

Christine Perkett founded PerkettPR in 1998 and SeeDepth, a PR analytics platform, in 2013. She has been named one of the ‘Top 25 Authorities Moving PR Forward’ in a recent industry study, and is routinely recognized as one of the most social media-savvy CEOs – currently ranked as one of the 100 Most Powerful Women on Twitter (by Hubspot), a “Top Influential Woman in Tech on Twitter” (by Google’s Don Dodge, alongside such greats as Marissa Mayer, WSJ’s Kara Swisher, Huffington Post’s Arianna Huffington, and others), and featured two consecutive years in BusinessWeek’s Social Media Special Report (keeping company of notable CEOs from Zappos, Virgin, Digg, HDNet, Mint and more). Christine was also awarded “Best Communications, IR or PR Executive” by the American Business Awards.

Augie Ray is a Research Director covering customer experience for marketing leaders at Gartner. He has had a diverse career, including leading a digital experiential agency, directing social business at USAA and managing a global customer experience team at American Express. In his present role,

On the eve of the election, Deirdre Breakenridge, Irene Koehler and Donna Papacosta joined the FIR panel to talk about the election’s impact on PR, marketing, and social media, along with a number of other topics. Here’s the rundown…

* Brands can prepare themselves for future assaults based on how political campaigns have engaged in an epic bot war to game online polls and inflate social media traffic.

* Candidates used some channels many brands have ignored in their effort to reach Millennials and GenZ.

* Social media itself is going through some convulsions based on this unique election cycle.

* In one town in Macedonia, teens are influencing the U.S. election — and injecting fake stories into the news that get tremendous reach — by creating Trump-supporting websites that attract clicks that, in turn, produce revenue for the teens.

* Facebook has launched a massive global ad campaign to attract more users to Facebook Live — with all video shot on smartphones using Facebook Live.

* Kickstarter has introduced its own live video channel in an effort to give backers more confidence in the people behind projects.

* Chobani’s founder, an immigrant himself, has supported the hiring of immigrants and refugees, earning him some attacks from the right. Fortunately, his customers have rallied to his defense.

* Dan York’s report includes an appeal for your suggestions about an editorial calendar tool that works across multiple sites.

* Artificial Intelligence and chatbots are going to be huge. Why aren’t PR agencies training their staffs? Why haven’t the professional associations offered any learning opportunities?

* Ditto data, which has become a vital influencer.

* Is Twitter finally dealing with its troll problem?

Connect with our panelists on Twitter at @dbreakenridge, @irenekoehler, and @donnapapacosta.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

Deirdre Breakenridge has been in PR and marketing for more than 25 years helping senior executives in mid-to-large organizations communicate to their stakeholders. She’s currently CEO of Pure Performance Communications, which she started in 2011. Pure Performance specializes in integrated marketing strategy, training, and workshops. Before that, she was president of Mangol Marketing, and was an adjunct professor at NYU. She co-authored Putting the Public Back in Public Relations with Brian Solis – and appeared with Brian in an FIR interview about the book back in 2009. She also wrote Social Media and Public Relations: Eight New Practices for the PR Professional.

An experienced social media strategist, Irene Koehler is passionate about helping small businesses and entrepreneurs unlock the marketing potential of online tools and technology. Most executives and business owners know they should be active online, but are overwhelmed and under-resourced, and not looking for a one-size-fits-all solution. Focused on each client’s unique needs and objectives, Irene’s strength lies in her ability to create and execute a customized strategy to drive business results and growth. In addition to client work, Irene teaches social media marketing courses at University of California at Berkeley, San Francisco State University, California State University.

Donna Papacosta is a writer, speaker, podcaster and consultant, operating Trafalgar Communications in Toronto. In addition to leading workshops on social media and communications topics,

Christopher Barger (Brain+Trust Partners), Gini Dietrich (Arment Dietrich Inc.), and Doug Haslam (Stone Temple Consulting) were on the FIR panel for some conversation about the following topics…

* A study found a correlation between increased investment in CSR activities and profitability.

* Ratings for National Football League broadcasts are way down and a lot of reasons are being cited. A lot of them come down to the NFL’s culture and values.

* Sexism is alive and well — even at the PRSA conference.

* PR agencies aren’t training their staffs to deliver the kind of digital services their clients want.

* Dan York reports on the feud between Twitter and Facebook over live streaming enhancements.

* Twitter is discontinuing Vine, and Vine producers aren’t happy. (Neither is one of Vine’s founders.)

* A study finds CMOs believe Artificial Intelligence will be bigger than social media.

* Apple has dropped a lot of ports customers are accustomed to on its latest MacBook Pro.

Connect with our panelists on Twitter at @cbarger, @ginidietrich, and @dough.

Doug Haslam’s jargon list from this episode:

* Change Agent

* Grok

* Walk the talk

* Talk the talk

* Gak

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

Christopher Barger is a partner at Brain+Trust Partners, an executive consultancy helping leaders manage an evolving marketplace with common sense and strategic guidance. He was previously Senior Vice President of Global Programs at Voce Communications, a Porter Novelli company, helping clients around the world develop and execute social media strategies. Christopher has been in the Porter Novelli family since 2011, arriving after nearly seven years of leading social media programs at Fortune 50 companies, and has a decade and a half’s experience building corporate communications strategies. Before joining PN, Christopher was director of global social media at General Motors, building the company’s social media program and leading its presence across multiple social networks. Christopher also previously managed social media initiatives and corporate communications for IBM, serving from 2005-2007 as that company’s first “Blogger-in-Chief” and playing the pivotal role in the development of IBM’s social media program. Christopher is the author of the book “The Social Media Strategist” (McGraw Hill, 2012).

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm.  She is the lead blogger at the PR and marketing blog, Spin Sucks, is co-author of Marketing In the Round, and is co-host of Inside PR, a weekly podcast about communications and social media.  Her second book, Spin Sucks, is now available! She speaks, she writes for Crain’s Chicago Business and other publications.

Doug Haslam’s  career has spanned a variety of disciplines within the communications field: radio technology, editorial production, public relations, marketing, social media and digital. Currently a senior consultant with Stone Temple Consulting, Doug began with public radio, producing news and thoughtful sports programs, moving into technology public relations, and currently to social media and content strategy for brands of all sizes and industries. Doug’s love of media has come full circle, as his most recent positions have seen him taking full advantage...

Two of our panelists this week have new employment gigs — Heidi Miller with TimeXtender and Olivier Blanchard with Futurum Research + Analysis — while Cyrus Mavalwala is still with Advantis Communications, the company he founded. Here’s the rundown of our topics of conversation:

* Wells Fargo discussed its crisis management plans during an earnings call. We found a few things to talk about.

* Twitter’s trolls are one of its biggest problems. What can they do (and why haven’t they done it)?

* Press releases are still the best source of news and fact verification for journalists in Asia-Pacific. A survey also reports these APAC journalists are optimistic about the future of their jobs.

* Facebook will allow more graphic or offensive content if it is newsworthy or serves the public interest.

* Dan York devotes his tech report to last week’s cyberattack that closed off access to some of the world’s most popular sites. The panel uses Dan’s report as a launching point for more conversation about the security of the Internet of Things.

* Let’s not talk about the age demographic of Millennials, but the age-spanning demographic of “Perennials.” And while we’re at it, did you know brands have started abandoning gender norms in their marketing and advertising?

* The Harvard Business Review has created a Slack bot while VentureBeat shared 10 bots for office workers.

* Robert Scoble thinks the next iPhone will be a clear glass Mixed Reality viewer. The panel says…well…maybe…

Connect with our panelists on Twitter at @CyrusMavalwala, @TheBrandBuilder, and @HeidiMiller.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

Olivier Blanchard is a French-born, American-based Brand Management and Digital Marketing consultant, the author of two best-selling books, and an acclaimed keynote speaker. As a Senior Analyst with Futurum Research, Olivier helps organizations better understand the crucial ole that emerging technologies like Cloud computing, Big Data, Virtualization, Augmented Reality, Smart Automation, IoT and AI will play their industries and markets over the next 10 to 20 years. Though based in the US, his geographic range extends beyond North America to Europe, Latin America, the Middle East and Asia. Olivier is the author of the best-selling #1 social business desk reference for digital managers and business executives: Social Media ROI: Managing and Measuring Social Media Efforts In Your Organization (Que/Pearson). Olivier is also a sought-after subject-matter expert and corporate trainer.

Living at the intersection of business and communication, Cyrus Mavalwala, ABC is an award-winning communication strategist, trainer and speaker who has been helping organizations achieve their business objectives for 20 years. After leading teams at global agencies, Cyrus founded Advantis Communications, a B2B PR and content marketing agency that delivers measureable value by integrating traditional, video and social strategies. He also co-founded Act Like An Agency to train communicators on how to evolve from tacticians to strategists within their organization. At the University of Toronto School for Continuing Studies, Cyrus develops curriculum and teaches social media strategy and communications management.

Heidi Miller is Digital Marketing Manager at TimeXtender – The Data Discovery Hub. Heidi is a Content marketing specialist who helps organizations achieve ...

It’s a wide-ranging conversation this week with TopRank Marketing CEO Lee Odden, Bozell PR and Social Media Strategist Jennifer Stauss, and Zena Weist, director of Marketing and Media Relations for Catholic Charities of Northeast Kansas. Our topics included the following:

* Google’s plan to introduce a mobile-only search index and its implications for content marketers

* The further blurring of lines between delivery channels as Facebook enables you to watch Live videos on your TV, people watch presidential debates on Twitter and Facebook, and Twitter opens Periscope to any video feed (for approved publishers)

* The increasing personalization of content, with examples including a campaign that delivers video based on your facial expressions and a patent for a technology that will display relevant billboards as you drive by

* A Facebook post by a doctor who was prevented from helping a fellow passenger in distress because the cabin crew apparently couldn’t believe a black woman flying out of Detroit might actually be a doctor (and the problems it has created for the airline)

* Dan York reports on communication implications of the Internet of Things

* We had a slew of audio comments from listeners, including one wondering whether blockchain might play a role in political fact-checking

* The exploding trend of brands producing entertainment content for delivery via online channels (the latest a reality show from the UPS Store)

* The challenges and opportunities from repurposing content

Connect with our panelists on Twitter at @leeodden, @jenniferjstauss, and @zenaweist.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

Cited by the Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee Odden is the CEO of TopRank Marketing, an internationally respected digital marketing agency that provides consulting for some of the most successful companies in the world. Lee’s evangelism for an integrated approach to search, social media, influencer and content marketing has extended over 100 events in 12 different countries. He blogs at marketingblog.com and is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Lee is least known for founding “Marketers with Beards” the most infamous Facebook group dedicated to marketers with beards.

Jennifer Stauss is public relations and social media strategist at Bozell, a creative marketing communications firm in Omaha, Nebraska.  Her work there encompasses public relations and social media strategy and execution, crisis communications as well as social media community development and management.  Jennifer founded SMAC!, which stands for Sock Monkeys Against Cancer – a social enterprise that encourages the giving of SMAC! monkeys – true “creature comforts” for those with or impacted by cancer – reminding them no one fights it alone. The creation of SMAC! was inspired by Jennifer’s mother’s battle with lung cancer (no, she never smoked) and their politically incorrect social media campaign called “WTF? (Where’s the Funding) for Lung Cancer,” that publicly chronicled her mom’s battle to educate the masses that ANYONE can get lung cancer and increase funding for the #1 cancer killer and ...

We’re thinking of Cindy Crescenzo as she deals with a difficult time and had to bow out of this week’s episode, but David Grossman and Mark Story still joined me for a stimulating conversation about these topics…

* Another brand — this time, Tic Tac — that dealt in close to real time with an unwelcome cultural reference

* A survey that found nearly 70% of company staffs don’t know what the company strategy is (and bad communication is the top reason)

* As CCOs and CMOs face the shift to digital, a study from Pew Research Center finds that a lot of people in our audiences aren’t ready, especially to learn via digital channels

* A growing number of companies are applying sentiment analysis to internal communication. Is that good or is it to Big Brother-like for employees?

* Dan York’s Tech report covers the changes to iMessage (part of the iOS 10 update), Facebook’s introduction of the Marketplace (taking on CraigsList), and DuoLingo’s introduction of bots to help you learn a new language

* Another survey found 91% of executives believe their organizations’ change initiatives fail (largely due to failed communication)

* Google studied its teams to find out what made some work and others falter, lessons that could be applied if they decided to acquire Twitter (which they’re passing on but Bloomberg thinks they should pursue)

* Young adults prefer reading news to watching it on video. How does that affect your news strategy?

Connect with our panelists on Twitter at @ThoughtPartner and @MarkStory_.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

David Grossman is founder and CEO of The Grossman Group, an award-winning Chicago-based communications consultancy focusing on organizational consulting, strategic leadership development and internal communications. For nearly 30 years, David has counseled leaders on the importance of effective leadership communication to drive employee engagement and business results, and served as a thoughtpartner™ to top organizations including AOL, DuPont Pioneer, Eastman Chemical Company, GlaxoSmithKline, Hill-Rom, Johnson & Johnson, Lockheed Martin, McDonald’s, Motel 6 and Tyco, among others. He also teaches Internal Engagement to graduate students as an adjunct professor at Columbia University in New York City.

Mark Story is a one-time contributor to FIR. Mark currently works as communication counsel and social media lead for the National Cancer Institute, and he was director of International Corporate Affairs for the Alibaba Group in Hong Kong, and the first-ever director of New Media for the Securities and Exchange Commission. Mark also put in time on the agency side as a senior VP for Fleishman-Hillard and a vice president at APCO Worldwide. Mark is also the author of the book, “Starting Your Career as a Social Media Manager,” which was published in 2012.

Three PR agency thought leaders were on the panel: Gerry Corbett, Phil Gomes, and Joe Thornley. Our topics included…

* A couple brands — Ford and Skittles — had a chance to market themselves in real time when their names were invoked during the presidential campaign. Both declined, sticking strictly with public affairs messages. Is real-time marketing over? (And how did Ford and the UAW do when they responded to allegations claimed during the first debate?)

* Sir Martin Sorrell, CEO of WPP, thinks the future of PR is integration with other disciplines, focused on digital and data. Is he a visionary or just catching up? And what’s the future of traditional PR?

* Who would want to be part of the communications team at Wells Fargo these days? The panel looks at everything that the bank has done wrong from a crisis communication perspective.

* Scientific American ran an expose into practices by the U.S. FDA and other government agencies and scientific organizations designed to control the press and prevent publication of interviews with people who might have opposing points of view. One practice, the “close-hold embargo,” was new to everyone on the panel. But would they advise clients to give it a try?

* Dan York reports on the expiration of the IANA contract and the politically-motivated opposition that demonstrated a remarkable lack of understanding of just what was really happening. Internet Society employees who supported their employer’s point of view were trolled. How can other companies prepare their employees for some truly vile backlash to their efforts to advocate on behalf of their employer?

* Moz’s founder wrote a post that was a model of transparency and detail in the wake of layoffs and a repositioning of its offerings. In the process, he shared some disdain for the idea of “inbound marketing.”

Connect with our panelists on Twitter at @gerardcorbett, @philgomes, and @thornley.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

Gerard Corbett is Chair and CEO of strategic communications consulting firm Redphlag LLC., Founder and Partner of Wise Counsel, and CMO of real estate tech startup Producers Forum, Inc. in Palo Alto. He also is an award-winning career coach, blogger and Past Chair & CEO of the 32,000 member Public Relations Society of America, having served as Chair and CEO in 2012. Gerry is a versatile branding, marketing, public relations and communications executive and coach having served four decades in senior marketing and communications roles at Global Fortune 100 firms and earlier in his career in aerospace engineering and information technology with Silicon Valley firms and NASA.

Phil Gomes is senior vice president at Edelman, working in U.S. B2B Digital, advanced community engagement and special situations, a role he developed that focuses on preparing clients for advanced issues and special situations regarding online corporate reputation and emerging technologies. Phil has been with Edelman since 2005; before that he was with Dryden Marketing Group working as a media programs manager. Phil co-founded CREWE – Corporate Representatives for Ethical Wikipedia Engagement, and he’s a founding fellow of the Society for New Communications Research. Phil was a recent FIR Interviews guest talking about blockchains and their potential role in communications, a topic that will come up again in today’s show.

Employee engagement was a constant theme in this week’s conversation with iCology founder Chuck Gose, internal communication measurement thought leader Angela Sinickas, and BBVA’s global head of employee communication, Peter Vogt. (Don’t worry; if you’re not involved with employee communication, there’s plenty to sink your teeth into in this episode for you, too.) Our topics included…

* A Harvard Business Review article suggests there’s a dark side to engagement.

* Internal communication departments are not adopting mobile solutions.

* There’s your corporate brand, your product brand, and your employer brand. Is that enough, or do you also need a talent brand?

* Can employer branding improve your internal communications?

* The best places to work seem to get engagement right.

* Millennials increasingly drive employee culture, particularly as they move into management.

* Company missions aren’t resonating with employees, according to Gallup.

* Starbucks’ “Upstanders” program was suggested by an employee during a town hall meeting.

* Dan York’s tech report focuses on messaging.

Connect with our panelists on Twitter at @chuckgose, @sinickasa, and @plvchicago.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

Chuck Gose is the founder of ICology, a resource dedicated to “interesting people doing interesting things in the world of internal communications.” As part of iCology, Chuck hosts the ICology podcast, which features practitioners and experts sharing their advice and insights. As the Corporate Communication Practice Leader and Sales Director at BroadSign, Chuck knows software isn’t the end-all solution and takes a very hands-on approach with clients to ensure they develop a solid digital internal communication strategy. Chuck works directly with clients to ensure any new technology maximizes its impact through consultation and a solid strategy.

Angela Sinickas is the founder of Sinickas Communications, which has worked with companies, organizations and governments in 32 countries on six continents. Her clients include 25% of the Forbes Top 100 largest global companies. Before starting her own consulting firm, she held positions from editor to vice president in for-profit and government organizations, and worked as a senior consultant and practice leader at Hewitt and Mercer. She is author of a manual, How to Measure Your Communication Programs (now in its third edition),and chapters in several books. Her 50+ articles in professional journals can be found on her website,www.sinicom.com. Her work has been recognized with 20 international-level Gold Quill Awards from IABC, plus her firm was named IABC Boutique Agency of the Year in 2015. She holds a BS degree in Journalism from the University of Illinois at Urbana-Champaign and an MS in Leadership from Northeastern University.

Peter Vogt  is helping drive BBVA’s cultural transformation through the creation of its Employee Value Proposition, defining an end to end employee experience, and driving an exceptional conversation with our people everywhere. There’s nothing better than creating a company of 138,000 brand advocates who truly believe in the power of the company’s purpose. Before joining BBVA (and moving to Madrid), Vogt was CEO of Keystone Richmond Communications...