FIR B2B #52: Build Content Marketing Around Your 'Big Rocks' Schneider Electric's Giuseppe Caltabiano tells how the company overhauled its Data Center division's content marketing programs around the "Big Rock" concept of big anchor pieces that can be repurposed for multiple platforms and formats. The strategy has tripled downloads and improved lead quality

Be it in Olympics, Politics or Analytics, women are game changer in all aspects. Tune into the FIR 65th episode of podcast network brought by the students and staff of Web Marketing Academy on 3 Women ruling their digital careers.

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Guest : Sejal, Monica & Aditi

Host: Suresh & Madhur

Show notes: Poornima

Podcast Manager & Podcast Editor : Bharani Dharan

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Email us at [email protected] (and feel free to attach and audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Google+.

David Strom and Paul Gillin

The 64th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy

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Facebook: https://www.facebook.com/webmarketingacademy

Host : Suresh and Monica

Podcast Manager & Podcast Editor : Bharani Dharan

Guest: Tiffany Vuong

Send comments to [email protected] Attach up to a 3-minute audio comment Or leave an audio comment from the FIR Podcast Network website Join the FIR Community on Google+