Welcome new listeners, Francis Ingham interview is up, Allan Schoenberg interview is coming; today is data Protection day; Quick News: introducing Vine, social branding is key to reputation, Pope urges evangelism via Twitter, Pew says libraries still have a place; Ragan promo, News That Fits: 2013 Edelman Trust Barometer, Michael Netzley's Asia report, listener comments, Boeing communicates with customers during crisis, Dan York's report, lack of social participation could lead to disenfranchisement; music from Steph Barrak; and more.

Latest Edelman Trust Barometer released; interview update; Quick News: CEO online sociability has doubled, Starbucks says seismic consumer behavior changes are linked to technology, court rules against news agencies that used photos posted to Twitter, what marketers should learn from Lance Armstrong; Ragan promo; News That Fits: Tesco and the horsemeat kerfuffle, Dan York's report, big trouble in mainstream media, Media Monitoring Minute from CustomScoop, listener comments; Barclays CEO lays it on the line for employees, brands a personal responsibility are trumping politics; music from All Mighty Whispers; and more.

Math correction; new outro from Donna Papacosta; PRCA interview coming; Quick News: LinkedIn the preferred recruiter's tool, brand sites remain important, the end of regret-the-error as we know it, a look at Betterific; Ragan promo; News That Fits: PR's move into paid content, Dan York's report, customer service in social media age, Media Monitoring Minute from CustomScoop, listener comments, social networking adopted on intranets, Michael Netzley's Asia report, UK ambassadors and FCO staff are blogging; how to comment; music from Human Face; and more.

We kick off our eight year; Ekaterina Walter interview is up, another on PR Apprenticeship is coming; Quick News: Brands are experimenting with sexting services, Hawaii Five-0 to let viewers choosing episode ending in real time, doctors are using social media more, father hires in-game hitmen to deter son from planing; Ragan promo; News That Fits: will PR take over the world in 2013?, Michael Netzley's Asia report, highlights from Nielsen's 2012 social media report, listener comments, how to add value to LinkedIn endorsements, Dan York's report, can or should you avoid Google+?; how to comment; music from Sound Tribe Sector 9; and more.

FIR co-hosts Neville Hobson and Shel Holtz Intel social media strategist Ekaterina Walter about her new book, Think Like Zuck.

Happy new year; wrapping up FIR's seventh year; audio quality sucked in episode 683; Ekaterina Walter interview coming this week; Quick News: mobile malware is getting serious, Facebook is top site for sharing product info, it takes less than 10 seconds to decide to follow someone on Twitter, Home Depot doubles mobile conversions; Ragan promo; News That Fits: reading habits vary according to Pew study, Dan York's report, Media Monitoring Minute from CustomScoop; PR needs to do more than earn media according to Peter Himler, listener comments, certification or PR pros in the digital era, TemboSocial promo, Michael Netzley's report, why you should get serious about blogging; music from 13 Shadows; and more.

Cy Jervis interview is up, Ekaterina Walter interview is coming; FIR Android app is in Amazon app store; Quick News: Kudos to New York Times for integrating multimedia into an article, 18 UK government departments publish digital strategies, study shows quality content earns word of mouth, anonymous social network Social Number launches; Ragan promo; News That Fits: social media press release template 2.0, Michael Netzley's Asia report, Media Monitoring Minute from CustomScoop, update on IABC kerfuffle, listener comments, TemboSocial promo, Dan York's report; how to comment; music from The Mighty Whispers; and more.

Cut from FIR 683 - An online protest over Starbucks' UK tax status undermines a brand hashtag campaign

FIR co-host Shel Holtz speaks with Cy Jervis, who manages Dell's crowdsourced idea site, IdeaStorm, during Dell World 2012 in Austin, Texas.

Thoughts on Newtown tragedy; new interviews coming; FIR length discussion; Quick News: best practices for social media in the workplace, input for Creative Agency of the Future book, On the Media makes timely use of its podcast, Twitter will let you retrieve all your tweets; Ragan promo; News That Fits: Google Plus Communities and brands, Dan York's report, Media Monitoring Minute, the Human API, listener comments, TemboSocial promo, PR's role in the era of pageview journalism, malware links in QR codes; music from Lily Sparks; and more.