Note: Beginning in August 2006, we will no longer publish our feed at LibSyn. Please resubscribe at http://www.forimmediaterelease.biz.

Our conversation partner is Max Kalehoff, vice president of Marketing for Nielsen BuzzMetrics. Max explores the issues and advances in measuring the impact of social media and word-of-mouth marketing.

Note: Beginning in August 2006, we will no longer publish our feed at LibSyn. Please resubscribe at http://www.forimmediaterelease.biz.

Feedback to audio comments from Rob Safuto on Second Life, BluBrry, and Rocketboom; Neville's work on a Speedo podcast; MySpace launches a CGM effort with a focus on CSR; listener comments; the music; and more.

Note: Beginning in August 2006, we will no longer publish our feed at LibSyn. Please resubscribe at http://www.forimmediaterelease.biz.

Content Summary: Eric Schwartzman is guest co-host; Amanda Congdon departs Rocketboom; Gawker Media lays off staff and closes two blogs; a report from Dank York; the impact of customer service complaints on blogs; a report from neville Hobson; listener comments; the music; and more.

Note: Beginning in August 2006, we will no longer publish our feed at LibSyn. Please resubscribe at http://www.forimmediaterelease.biz.

Content summary: Vote at Podcast Alley and Podcast Awards 2006; Office 2007 delays and our impressions of the beta; BluBrry launches; Robert Scoble's exit interviews: Wired magazine and on his blog; PR community action on social press release; Pay Per Post: non-disclosure of interest is bad; Lee Hopkins reports; Google's answer to PayPal and a communications snafu; more twists in the Jupiter Research tale; David Phillips reports; listeners' comments discussion; Lee Hopkins' Frappr map; Eric Schwartzman guest co-host in next show; the music; and more.

Meeting FIR listeners in Second Life; Marketing Sherpa awards announced; panel discussion and Q&A from Amsterdam journalism panel to be available soon; follow-up on Cadbury and British Airways reputation crises; a report from Dank York; the oil industry tackles price increases; a PR agency snubs a blogger's request for follow-up info; listener comments; the music; and more.

Civility in the blogosphere (a report from BloggerCon); doing business and communicating in Second Life (and FIR's new presence there, along with some listener comments); the value and uses of group/team blogs; Cadbury and British Airways at the center of controversies that could affect their reputations; the music; and more.

Podcast and blog popularity contests; our technical glitch; send questions to earSHOT's Phil Gomes; WetPaint unveils do-it-yourself community websites; Microsoft and Creative Commons release a plugin to Office; PRWeek podcasts; Update on GM's end-around the New York times; how to promote RSS; FIFA protects sponsors by having fans remove their pants; a report from David Phillips; the music; and more.

Martyn Davies rocks for posting time codes at The New PR; PRSA Counselor's Academy's new blog is called "For Immediate Release"; Bryan Person's new podcast is terrific; we discuss our week on the road; Lloyd Grosse's intro submission; tomorrow's IAOC/IABC presentation; National Semiconductor gives iPods to its employees; David Phillips suggests a super-race of PR people; General Motors mixes it up with the New York Times; Dan York's report; listener comments; the music; and more.

A week on the road; podcast interviews in New York; Robert Scoble to leave Microsoft; content at the edge and tagging; European politicians embrace social media; Lee Hopkins reports; a conversation with Joseph Jaffe on Web 2.0; listeners' comments discussion; the music; and more.

Live recording from the 2006 Innovative Marketing Conference in New York; about the IABC international conference in Vancouver and show #143; Dan York reports; about the New York conference; a conversation with Christopher Carfi of the Social Customer Manifesto; listeners' comments discussion; the music, and more.