Vote for FIR at Podcast Alley; Wal-Mart, Edelman PR, blogger outreach and transparency; new copyright wording challenge to Google Book Search; the 'death of PR' and clueless pitches; TPG Post sponsors stamp collectors' blog; John Cass and Toby Bloomberg shoutout; Dan York reports; listeners' comments discussion; the music; and more.

An introduction from our "sponsors?; popular podcasts begin charging in the UK; podcasting growth in Australia; a head start on the podcasting book; charitable blogging and Operation Link Love; Lee Hopkins reports; meeting Sallie Goetsch; Jeremy Wright shouts out; review of the New Communications Forum; the grand tour of Bay area tech stores; Neville's and Shel's podcasting book; listeners' comments discussion (congrats on the book deal; advice for LinkedIn; value opportunities for PR); the music.

Special edition live at the New Communications Forum; Neville and Shel announce a podcasting-book deal with McGraw-Hill; conversations with John Cass, Jeremy Wright, Jory des Jardins, Elisa Camahort, Debbie Weil, Michael Geoghegan, Shel Israel, Philip Young; report from Dan York; Eric Schwartzman in conversation with Phil Gomes; Stephen Turcotte talks to Robert Scoble and Sam Decker; listeners' comments discussion (e-workplace applications, not coming to Canada, pronunciation guide, Edelman blogging conference in Germany, approvals for internal podcasting); the music; and more.

New Communications Forum this week; Eric Schwartzman interviews Elizabeth Albrycht; Google Page Creator update; social software in the enterprise - Niall Cook on intranets; using RSS without knowing it; PR how-to's from Jeremy Zawodny; Lee Hopkins report; listeners' comments discussion; the FIR Frappr community; the music; and more.

New Communications Forum next week; GlaxoSmithKline's grassroots PR initiative; GM seeks customer input in solving image problem; a report from Dan York; the evolution of the press release; Google launches the Google Page Creator; Neville's new site launches; listeners' comments discussion (WELS press release, the origin of 'synod', congrats to Neville and Shel, the circular nature of the podcasting world, the 'rhymes with...' meme, influence and authority); the music.

Steve Rubel and Micro Persuasion move to Edelman; approaching communication issues using new media; delivering the new PR in Manchester; has PR figured out podcasting yet?; Technorati and the Magic Middle; Dan York's report; listeners' comments discussion; the music; and more.

Low ethics pay-for-placement PR; Luke Armour's PR paper; RSS software converts content into spam blogs; Eric Schwartzman interviews The New Yorker Magazine's Ken Auletta; Coca-Cola sends bloggers to Torino; NBC's The Office character blog; Lee Hopkins report; are there libel concerns with using coComment?; listeners' comments discussion; preview: potential new FIR intro music; the pros and cons of IABC and PRSA; the music and much more.

Nvidia and its PR agency are accused of unethical viral marketing; follow-up to Google's removal of BMW from its search; Gallup assesses the importance of blogs to web users; your value decreases the longer you're unemployed; NPR opens the podcast floodgates; new services from Odeo; a report from Dan York; listeners' comments discussion (time for effective communication in the EU; opening a window on culture; a report on the separation of PR and marketing); the music.

The latest state of the blogosphere according to Technorati; new media in the travel business; practicing safe surfing and the global blogathon; the Google internet; BMW gets kicked off Google; Lee Hopkins report; tracking conversations with the Conversational Index and coComments; the Superbowl and the Six Nations Championship; revitalizing the press release; Eric Schwartzman interviews Walt Mossberg; listeners' comments discussion (Stanford on iTunes; PR gets a bad name; FIR goes viral; those cartoons); the music.

Content summary: New Flash player in show notes; Google continued: China and earnings; Microsoft in China; press releases and blogs; Edelman's new podcast; new podcast magazine launches; what the EU needs is effective communication; is citizen journalism dead?; a job ad from the future; listeners' comments discussion; the music.