Guest Tim Steele

Perhaps now more than ever, communicators need to be adopting the PESO model to maximize results. PR agencies, in particular, should be looking at how to leverage the tools beyond traditional earned media since many journalists and news outlets have precious little time and space for non-virus content right now. As the creator of the PESO model, Gini Dietrich understands its value and has a variety of tools and trainings available to help communicators take advantage of the approach. Chip and Gini discuss the importance of the PESO model and how agencies can better utilize it.

Small PR and marketing agencies may be feeling a disproportionate share of the hurt right now as the Covid-19 crisis ravages the global economy, but there are inherent advantages to being small that will help in recovery. Chip and Gini spend this episode talking about the small agency advan

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Guest Jacob Engel

Guest Kare Anderson

Paul and David mailboxes have been overflowing with PR pitches related to the COVID-19 epidemic. Most are harmless, some are clever and a few are dismaying. This week we look at the best and worst.

Guest Dr. Bonnie Clipper

Guest Lori Karpman

Guest Jessica Yarbrough