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For Marketers, It’s Not a Mobile Phone. It’s a Window (Thinks Out Loud Episode 262) — Headlines and Show Notes

Data and mobile go hand-in-hand for marketers. That's not a secret. But have you thought about what that really means for your business? We live in a time of radical transparency. Because the radically transparent information that customers can gain about your business tells them everything they could want to know about your products, services, quality, and prices — whether you want them to or not.

But their mobile phone isn't really a mobile phone. It's a window. And just as they can see into your business, you can see into their lives. Savvy marketers understand this. They also understand what's appropriate to look at… and what ought to be off limits. Savvy marketers know how to ask permission… and know what they maybe shouldn't ask for at all. And savvy marketers know how to put that data to work for their business… and for the benefit of their customers.

The latest episode of Thinks Out Loud looks at why it's not a mobile, and why it's a window. And we also take a look at you can succeed in a world where both you and your customer can see everything about one another without being creepy.

Want to learn more? Here are the show notes for you:

For Marketers, It’s Not a Mobile Phone. It’s a Window (Thinks Out Loud Episode 262) — Relevant Links:

* Should You Quit Marketing and Become a Data Scientist Instead? (Thinks Out Loud Episode 261)

* The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change) by Clayton M. Christensen

* Sensors – definition – GSMArena.com

* Why Mobile and Data Go Hand-in-Hand for Marketers (Thinks Out Loud Episode 253)

* What the Big Shift to Mobile Means for Your Business (Thinks Out Loud Episode 251)

* Why are marketers afraid of data?