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On this episode of “For The Love of Chiropractic, I sat down and spoke with a man who is arguably the expert on Facebook advertising when it comes to new patients for the chiropractic office.

Neil Shoney is an ads strategist and go-to expert for service-based businesses who want a simple, proven, scalable Facebook Ads system that brings in premium clients consistently.

With 13+ years of running ads and over 3,000 service providers helped, Neil is known for turning complicated advertising into clear, repeatable frameworks that work across every niche of online coaching - because unlike almost everywhere else you turn, Neil does not believe in a one-size-fits-all approach.

After managing high-spend campaigns in the UK and US, Neil shifted into coaching full-time and created a library of 36 proprietary frameworks - including his proprietary “2-5-5 Method”

 - that helps service -providers install a functioning, profitable ads system in days, not months, that they can turn on/off like a tap - whenever they want new leads.

 His clients span over 62 niches, with 21 of those niches hitting 6-figure months through ads.

Neil’s specialty is helping service providers escape manual lead-gen, build warm audiences on demand, and use ads as the engine of their entire business - even if they’ve failed with ads multiple times before. His data-driven simplicity and focus on predictable acquisition has earned him a reputation as one of the most trusted ads mentors in the service-based business space.

Based in Windermere, Florida with his wife Adriana, son Luca and cat Isla, Neil blends high-level ads strategy with real-world business building - helping everyday service providers leverage advertising to grow faster, earn more, and build the life they actually want around the people they want.

I hope you enjoy and use the information from my conversation with Mr. Neil Shoney

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On this week’s episode , we visit an unusual situation, but yet one most of have had if you’ve been practicing for more than a just a few years.  The topic of this episode is the New patient that reaches out to you and your office, needs to be seen “ asap” and is in horrible pain. 

On previous episodes we’ve discussed the regular and routine new patient procedure, and the subsequent home instruction and leading into the great report of findings. While all of that is incredibly important, and is by far the most common way a new patients enter our offices, on occasion we get the new patient calling or even “walking in” that is in 10/10 on the pain scale. In a cased like that, what you do , and don’t do can mean the difference between relief for the patient and a great reputation being built for you OR little to no relief for them with them telling everyone forever how you failed them and so they got relief someplace else. 

 I hope you enjoy this discussion of care for the super acute new patient. 

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On this weeks episode of For the Love of Chiropractic,We spend time revisiting what’s many have called the single most important tie you ever spent with a person in you office. It’s not the initial history , nor is is the fantastic care you provide eon each visit. No, it is the report of findings visit. Why is this the most important visit? Simply because this is where you get to share with the patient , your plan to help them to live a better life. Also, you get to lay out your expectations of them. Whether you realize it or not, this is where you tell them how to get the most out of their chiropractic care. Is it just pain relief? It is if you tell them that is THE goal. Or maybe pain relief is just the 1st step back towards health and a better life - and how many years ( or decades ) they choose to utilize chiropractic care, begins here & then comes down to what you say in this visit and future encounters.  

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On this weeks episode we side down and again with an insurance expert - who explains th Edwin’s and outs of what happens to you business if you great injured and can’t practice. We all know that having personal disability insurance will cover you and your family, but what about the office bills ? Office bills like, rent, staf salaries, phone, electric, and all the other things that can’t stop just because (god forbid) your ability to practice the way you do has been or could be stopped. 

I hope you enjoy my continued conversation with our insurance expert  Mr. Aaron Brooker.

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Welcome to this weeks episode of ‘For the Love of Chiropractic - Resources For Your Success’. On this week show we take time to look at , dive into and really discuss protecting the number one resource you have! You may ask , what that is - and I’ll tell you it is your ability, your physical ability to practice chiropractic. Not manage the office, not hire ,train or fire people who work for and with you. While all those things are important also, your main job is to see, treat and help people with great chiropractic care- you need to be able to stand next to that table and deliver that great adjustment, exactly the way your patients need it to be done.  So, protecting that ability or at least the financial compensation you receive for being a practicing chiropractic physician is vitally important. It’s important not just for you, but all those who depend on you in so many ways. 

I hope you learn a lot and enjoy my interview with A disability insurance expert - none other than Mr. Aaron Brooker of Leverage Rx. 

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On this weeks episode we take a dives into a problem all practices have asa they grow. The challenge of how and where to put more new patients as the schedule fills up. 

One of the questions and challenges I have coached so many practices through,  is the processing of new patients vs taking great care of the patients you all ready  have. As, you. Think about it, you never want to keep your good regular patients waiting while you process a new patient , but on the other hand your don’t want to turn away a person in need and a potential good patient fo your office. On this episode we’ll dig in , discuss , and have great solutions. 

I hope you enjoy this mechanical piece of the successful practice puzzle. 

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Welcome to ‘For the Love of Chiropractic’. On this episode we’ll be discussing the one topic that is at the root of every chiropractic practices problems AND on the mind of the chiropractor - wether he or she knows it or not. When I hear doctors ask how can i grow my practice , they are really asking one of 2 questions. They are either asking how do I get my patients to want o continue with chiropractic care longer or ( and most often) they are asking how do I get more new patients. While these are great questions, the answers  to both of these questions is to look at , what I call, THE PROBLEM BEHIND THE PROBLEM. So, let’s look at and answer that so we can really change your practice and your life!   

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Welcome to this week’s episode of ‘For the Love of Chiropractic’. On this episode we tackle the question and problem that every doctor has had to face at some point in their career. Every once in a while a patient will say to you, or your staff these words..“Doc, I can’t afford to keep coming.” It may be in the report of findings, it may be in a financial consultation or it may be right in the adjusting room. What i know is that the most successful doctors I’ve known have great answers and easy solutions for those words.

 I believe we all want to really help our patients. I also know we all have staff salaries, bills to pay and our own families to support. So, how do we handle and solve this issue….?

I hope you enjoy listening to this episode and finally have the answers / solution you need for your practice - because its right here for you.  

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Welcome to this episode of ‘For The Love of Chiropractic - Resources for Your Success’. On this  episode we are going to take a closer look at and examine our most public resource - the look of the physical office. When I say the physical office , I’m not talking about the layout, the colors you chose to paint the walls nor am I talking about the carpet of flooring you’ve chosen. Yet, while not discussing those things they are important, and we’ve spent other episodes on those things. For today’s episode I’m asking you to slow down , and take some time to look at the condition of your office RIGHT NOW. As we reach the end of March , and head into April, here in the northern hemisphere its time to look at, think about and perform our spring cleaning. Even the several of the major world religions have a seasonal ritual which has built in spring cleaning. 

I’m certain that for some of your patients - coming to your office is akin to a religious experience - it’s time to be sure the physical office is shined up and polished. So, when your patients talk about you to everyone ( because you know they do tell people about you and their chiropractic office experience) , we want to be sure they are saying things like amazing, warm welcoming, helpful, clean and fresh. I hope you enjoy this episode as we clean up & ready up the office for your continued success and growth.  

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Welcome to this weeks episode of ‘For the Love of Chiropractic - Resources for Your Success’. On today’s show, I share a person experience I recently had with other 2 doctors offices and how these 2 very different experiences shape the very nature of how I (and your patients) think and feel about those and more importantly your office. Providing great a great adjustment is a minimal bar for any chiropractic office. In my opinion, that bar is one every office should easily pass. SO, in this ever complicated , but connected and yet disconnected world, hoe do YOU step up and show , tell and teach your patients and your community that , yes , WE REALLY DO CARE about YOU and all our patients. I hope you enjoy this episode because if you apply it , I know your patients will love you that much more.