In this episode of "For the love of marketing podcast," we sit down with Progress Oberiko, content creator focused on self-development and social issues. We delve into the world of Gen Z, exploring their unique mindset, values, and behaviors, and discuss how brands can effectively market to this important demographic. We also look at some challenges and advice for international students. From social media trends to emerging technologies, we covered a lot and Progress has some great advice for students and brands alike.