Featured Guest: Greg Payne, Market and Customer Research Manager of Cox Automotive gives an inside look at the newly released key findings of the 2024 Consumer Market Update Study and reveals what actions Dealers and the industry should take to adapt and expand your business and marketing efforts.

Featured Guests: Kevin Frye, CMO of Jeff Wyler Automotive Family and Paulo da Silva VP of Operations for Cox Automotive Ecommerce give a behind the scenes look at the industry first milestone they accomplished and how this Ecommerce break-through will affect every dealer and OEM not just now, but for opportunities in the future.

Featured Guest: Vannesa Ton, Senior Director of Research and Intelligence with Cox Automotive gives a behind-the-scenes look at the new Path to EV Adoption Study and highlights the top takeaways that dealers and OEMs should be taking note of for demographic shifts, the next wave and increased consideration.

Featured Guest: Nathan Jordan, Client Success Manager with Autotrader shares what he’s seeing firsthand with his dealer partners on the true impact of sourcing and identifying leads correctly when it comes to your marketing ROI and strategy as well as overall dealership profitability.

Featured Guest: Chip Thomas – Chip Thomas Automotive Consultant & Sales Training. Just in time for Father’s Day… it’s a very special episode featuring host Jade Terreberry’s father! You’ll quickly see why he was the American Honda National Walkaround Champ, was featured in 6 Honda America videos as well as spent 41 years at Bill Gatton Honda-Nissan.

Featured Guest: David Lumpkin, Senior Director of Inside Business Development for Autotrader and Kelley Blue Book discussing the 7 major challenges that Independent Dealers face and the ways working now to not only overcome them, but the steps to take to build out a winning strategy to shift the unique Independent challenges into business and marketing opportunities.

Featured Guests: Carol Ottey-James, Sr. Manager of Market & Consumer Research with Cox Automotive gives a behind-the-scenes look at the new Power of Data study. Discover the key types of data Dealers use to manage, make decisions, and drive lifetime value today and how data can be used to generate more business.

Featured Guest: Jeff Flak, Director of Sales Effectiveness with Cox Automotive, breaks down how to easily and effectively utilize the data and insights you already have at your fingertips, to make better marketing and business decisions. By discovering gaps, you’ll learn how to develop strategies to overcome them. driving more opportunities and revenue.

Featured Guest: Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO discusses thetrue effect both now, and in the future, the recent flood and hurricane natural disasters will haveon the automotive industry and what steps both dealers and consumersshould take in order to protect inventories, support the community, and successfully moveforward.