Forecast · The Marketing Podcast for Consultants and Professional Service Firms

In this lesson, we re going to tackle the 3rd P of lead generation, which is Promise .

The promise is a natural extension of the problem. If you've picked the right problem, you'll have the buyer's attention for a moment... but you need to follow up with an irresistible promise.

This episode serves as both an introduction to the podcast and the free audio course we're launching the show with The 5 P s of Lead Generation for Professional Services Firms.

The first part of this episode covers the story behind the podcast. If you want to skip ahead to learn about the course, fast forward to the 4:25 mark.

In this lesson, we re going to look at the 2nd "P" of lead generation, which is "Problem".

If you choose the right problem to solve, you'll immediately cut through the clutter and get your buyer to sit up and pay attention. But if you choose the wrong problem, you'll never get attention... no matter how much money or effort you expend.

In this lesson, we're going to look at the first "P" of lead generation which is "Profile".

Choosing a target profile is the very first step in building a winning lead generation campaign. Not only will a clear and specific profile make it easier to find buyers, but it'll also help you craft messages that get their attention.