In this episode I chat with Matt Putra, CFO, EightX.
In this info packed episode we uncover:

- Managing your marketing to balance growth/sustainability
- Difference between contribution margin and contribution dollars
- How to have a profitable Black Friday Cyber Monday?
- When to start forecasting?
- What to look for in a CFO?
- When to hire a CFO?
and much more
This is one episode you don't want to miss.

In this episode I chat with Matt Putra, CFO, EightX. In this info packed episode we uncover: - Managing your marketing to balance growth/sustainability - Difference between contribution margin and contribution dollars - How to have a profitable Black Friday Cyber Monday? - When to start forecasting? - What to look for in a CFO? - When to hire a CFO? and much more This is one episode you don't want to miss.

Forecasting For Sustained Growth

Beyond the Cart is your weekly dose of eCommerce advice. Actionable tips, insights and trends in eCommerce marketing.
 Biteable size content. Each episode is less than 20 mins
From conversion rate optimisation, paid ads, UGC, international expansion to profitability and beyond. 
Every week we invite either a D2C brand founder - who is in the weeds of growing their store or an expert living the eCommerce marketer life.
The only podcast to help both DTC brands and Amazon resellers.
No Fluff, No B.S. You’d have really wanted this Podcast sooner than l

Business

Marketing

Beyond the Cart is your weekly dose of eCommerce advice. Actionable tips, insights and trends in eCommerce marketing. Biteable size content. Each episode is less than 20 mins From conversion rate optimisation, paid ads, UGC, international expansion to profitability and beyond. Every week we invite either a D2C brand founder - who is in the weeds of growing their store or an expert living the eCommerce marketer life. The only podcast to help both DTC brands and Amazon resellers. No Fluff, No B.S. You’d have really wanted this Podcast sooner than l

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Forecasting For Sustained Growth

Forecasting For Sustained Growth