I, Veena Gandhi, CEO of Digital Street Au, explore the crucial role of Customer Experience (CX) in driving brand loyalty and revenue in this episode. Joining me is Jess Cervellon, a CX and retention expert, who shares her insights on why brands should view CX not as a cost center, but as a revenue-generating function.Jess and I discuss: Common mistakes brands make in CX How CX plays a key role in scaling creator-led brands The power of community-building through strategic CX initiativesHow has CX impacted your brand’s growth? Drop your thoughts below!

#consumermarketing #agencysearch #disruptivemarketing #StrategicStorytelling#marketingagency #creativecollaboration #momentmarketing #BrandEngagement

In this episode of Beyond the Cart, I, Veena Gandhi, sit down with Dushyant Baravkar, founder of Bhumi, to explore his journey in building a sustainable brand.Dushyant shares how Bhumi transitioned from physical markets to a strong online presence, the role of humor in content creation, and why authenticity is key to building trust with customers. He also dives into the power of metrics, the importance of in-house content creators, and how AI is shaping the future of brand storytelling.🔹 Key Insights from Dushyant:✅ From Markets to Online – How Bhumi adapted to digital success.✅ Humor = Higher Engagement – Why brands should embrace personality.✅ Authenticity Builds Trust – Customers connect with real stories.✅ Metrics with Context – Data alone doesn’t define success.✅ In-House Creators Drive Growth – Speed and consistency matter.✅ AI in Content Creation – A tool, not a replacement.✅ Daily Documentation Wins – Showcasing the process builds brand loyalty.✅ Beyond Ads – Long-term branding trumps short-term sales.✅ Customer Engagement is Key – Feedback fuels brand evolution.📌 Episode Chapters:00:00 – Introduction to Bhumi and Dushyant's Journey02:49 – The Shift from Physical to Online Presence06:04 – Injecting Humor into Brand Content08:57 – Building Trust Through Authenticity12:06 – Metrics and Measuring Success in E-commerce14:46 – The Role of Content Creators in Brand Growth18:11 – The Impact of AI on Content Creation21:03 – Final Tips for Founders and Closing Remarks🔔 Don’t forget to LIKE & SUBSCRIBE for more expert strategies!👉 Book a call & discover how Digital Street AU can elevate your brand's online presence and profitability: https://www.digitalstreetau.com/📢 Connect with us:🔹 LinkedIn: https://www.linkedin.com/in/veenagandhi/🔹 Facebook: https://www.facebook.com/Veenasdigitalstreet🔹 Instagram: https://www.instagram.com/digitalstreetau/🔹 Tiktok: https://www.tiktok.com/@digitalstreetau

In this episode my host Marielle, co-founder, Humii and I chat about Understanding D2C/Retail Customer Journey Via Mystery Shopping.

-

-What can be done etc?

In this episode we breakdown best email strategies for Black Friday & Cyber Monday.

- How to tackle deliverability

- Segmentation

- How to stand out in the Inbox

- How to make sure your audience opens your email

& Much more

In this episode I chat with Matt Putra, CFO, EightX.

In this info packed episode we uncover:

- Difference between contribution margin and contribution dollars

- How to have a profitable Black Friday Cyber Monday?

- When to start forecasting?

- What to look for in a CFO?

- When to hire a CFO?

and much more

This is one episode you don't want to miss.

In this episode I chat with Danil, CEO of Insense.Pro all about TikTok Shop.

- Top tips when setting up TikTok Shop

- How to be profitable on TikTok Shop?

- What is influencer affiliate on TikTok Shop?

- How to be profitable on TikTok Shop?

If you need help in setting up and monetizing TikTok Shop you can contact us: [email protected]

Most eCommerce store owners, in the name of scaling run behind ROAS, CAC, MER forgetting the key metric: PROFIT- that ensure they stay in business.

In this episode of Beyond the Cart: my guest Carla Penn Kahn of ProfitPeak and I delve deep in to:

- Contribution margin

- How to measure paid ads, inventory

- How sales & seasonality can impact contribution margin

This is one episode you wouldn't want to miss.

Getting those numbers right especially in the current economic scenario are more critical than ever.

Connect with Carla LinkedIn

Connect with Veena (Host of the show) LinkedIn

Sponsored by our eCommerce growth agency: https://www.digitalstreetau.com/

Is User-Generated-Content Dead? PART:1

In this episode my guest, Danil Saliukov, co-founder of Insense and I deep dive in to the ever-evolving landscape of UGC and it's continued relevance.

From helping in decrease CAC (Cost per acquisition) and building trust and loyalty UGC has evolved to the next level in 2024.

Tune in to get valuable insights on how to drive engagement and build trust with authentic user content.

Key Takeaways:

Important Links https://insense.pro/

https://www.digitalstreetau.com/https://www.digitalstreetau.com/

Creative is the new targeting in Meta ads. In this episode of Beyond the Cart: an eCommerce growth podcast we talk about creating a system to scale creative production.

Creative that convert is not magic. It is rooted in data.

Key takeaways:

- Step by Step process that you can implement in your eCommerce business for creative production at scale

- How creative testing can help reduce cost per acquisition(CAC)

- How to get UGC (user generated content) at scale?

- Tools of the trade

Links: www.digitalstreetau.com

Connect with us:

www.linkedin.com/in/veenagandhi/

www.linkedin.com/in/naeela-shah-bb57aa44/

-

If you're an eCommerce store looking for global expansion and unsure of where to start then this episode is for you.

Amazon is the first marketplace to start exploring.

Our expert talks about how to get started with Amazon.

How to create listings that sell!

How to generate those early reviews so you beat the competition?

How to run ads to Meta? Yes! Running ads to your Amazon store via Meta is a BIG THING currently.

One big actionable tip to get the ball rolling.

Links:

www.digitalstreetau.com

linkedin.com/in/veenagandhi/

linkedin.com/in/naeela-shah-bb57aa44/