In a world of constant change, great companies stay grounded by knowing what should never change.

In this episode, Ninety Founder & CEO Mark Abbott and Brand Strategist Cole Abbott dive into the concept of Forever Agreements—the core commitments that define who you are as a company and act as the throughline across every stage of growth. These aren’t strategies or tactics. These are the foundational agreements that shape your culture, your identity, and your future.

What you’ll learn:

• What Forever Agreements are and how they differ from everything else
• The four foundational commitments: Compelling Why, Core Values, Ideal Customer Profile (ICP), and Compelling Value Proposition
• Why making these agreements explicit helps your company scale without losing its identity

Resources:

→ Read more on Forever Agreements: 6 Ingredients Founders Use to Build Damn Good, If Not Great, Companies 
→ Explore Compelling Why: 7 Reasons Founders Need a Compelling Why
→ Learn about Core Values: Grow or Die #6: Culture Matters 
→ Subscribe to the Founder's Framework Newsletter: https://bit.ly/FoundersFrameworkNewsl...
→ Get the Founder Mode Workbook: https://bit.ly/FounderModeWorkbook

Connect:

→ Follow Mark on LinkedIn
→ Follow Cole on LinkedIn

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