Join Heather Osgood as she sits down with Joe Cilio, CEO and Co-Founder of Forever Dog Productions, to explore how the network has evolved over the past decade—most recently with a bold pivot into video podcasting.

Joe takes us behind the curtain on the logistical and strategic challenges of adding video to an audio-first operation, the monetization opportunities (and limits) across YouTube and Spotify, and why visual storytelling matters now more than ever. He also dives into Forever Dog’s innovative approach to talent development, including their groundbreaking work with drag icons through Moguls of Media.

In this episode, we cover:

What Forever Dog’s transition to video really looked like behind the scenes

The monetization model for video podcasts—CPMs, simulcasts, and platform payouts

How Forever Dog approaches YouTube packaging, set design, and branding

Building successful partnerships with creators

What a ten-year-old podcast network is doing to stay fresh in 2025

Whether you’re a podcast creator, advertiser, or strategist, this episode offers a smart, forward-thinking look at where the industry is headed.