Podcast Advertising Playbook

This week on The Podcast Advertising Playbook, we’re joined by Chris Bowlby, SVP of Sales at Soundrise, for an in-depth look at the dynamic landscape of podcast advertising. We explore key topics such as ad load, spot placement, and transparency issues, as well as the impact of Soundrise's partnership with PRX on non-profit podcasting and programmatic ad sales. Plus, we discuss the vital role independent podcasters play in shaping the future of podcast advertising.

Tune in for insights on:

To learn more, subscribe to the Podcast Advertising Playbook 👇

https://www.podcastadvertisingplaybook.com/

_______________________________________________________________

Follow us on social media 👇

X (Twitter): https://twitter.com/truenativemedia

Instagram: https://www.instagram.com/truenativemedia/

LinkedIn: https://www.linkedin.com/in/podcastadvertising/

Website: https://truenativemedia.com/

_________________________________

#podcast #podcastadvertising #advertisingagency

This week on The Podcast Advertising playbook, our host Heather Osgood breaks down how companies with zero podcasting experience can take the first steps to dive in, even on a budget. We’ll discuss simple strategies for leveraging podcast interviews, reaching new audiences, and creating a podcast that connects with customers on a deeper level.

Key Takeaways:

To learn more, subscribe to the Podcast Advertising Playbook 👇

https://www.podcastadvertisingplaybook.com/

_______________________________________________________________

Follow us on social media 👇

X (Twitter): https://twitter.com/truenativemedia

Instagram: https://www.instagram.com/truenativemedia/

LinkedIn: https://www.linkedin.com/in/podcastadvertising/

Website: https://truenativemedia.com/

_________________________________

#podcast #podcastadvertising #advertisingagency

This week on The Podcast Advertising Playbook, our host Heather Osgood sat down with Stew Redwine, VP of Creative Services at Oxford Road and Oskar Serrander, Co-Founder and CEO of Wondercraft, to explore the transformative role of AI in the podcast industry. From revolutionizing podcast ads to navigating ethical challenges, we dive into how AI tools are reshaping the way we create, measure, and distribute content. Whether you're a podcaster, advertiser, or AI enthusiast, this conversation uncovers the current landscape and future possibilities for AI-powered podcasting.

Tune in to hear more on:

To learn more, subscribe to the Podcast Advertising Playbook 👇

https://www.podcastadvertisingplaybook.com/

_______________________________________________________________

Follow us on social media 👇

X (Twitter): https://twitter.com/truenativemedia

Instagram: https://www.instagram.com/truenativemedia/

LinkedIn: https://www.linkedin.com/in/podcastadvertising/

Website: https://truenativemedia.com/

_________________________________

#podcast #podcastadvertising #advertisingagency

"What I thought was fascinating was some of the talk about content and influencers and what we talked about at the beginning, how people buy from people they trust...people trust creators more than brands."

This week on The Podcast Advertising Playbook, our host Heather Osgood, sat down with E.B. Moss of Moss Appeal to discuss their journey from representing the same podcast to becoming powerful female entrepreneurs. Tune in to hear more on:

To learn more, subscribe to the Podcast Advertising Playbook 👇

https://www.podcastadvertisingplaybook.com/

_______________________________________________________________

Follow us on social media 👇

X (Twitter): https://twitter.com/truenativemedia

Instagram: https://www.instagram.com/truenativemedia/

LinkedIn: https://www.linkedin.com/in/podcastadvertising/

Website: https://truenativemedia.com/

_________________________________

#podcast #podcastadvertising #advertisingagency

“I feel like one of the big [missing pieces] is [tackling] frequency. That is something we’re working on trying to control more with our partners. So a definite need is refined frequency tools, and maybe understanding how much market share we are taking from our competitors”

This week on The Podcast Advertising Playbook, our host, Heather Osgood, sat down with the Associate Director of Digital Media at Veritone One, Maggie Beyer, to discuss the state of the podcast market. In this episode, the two breakdown:

_______________________________________________________________

To learn more, subscribe to the Podcast Advertising Playbook 👇

https://www.podcastadvertisingplaybook.com/

_______________________________________________________________

Follow us on social media 👇

X (Twitter): https://twitter.com/truenativemedia

Instagram: https://www.instagram.com/truenativemedia/

LinkedIn: https://www.linkedin.com/in/podcastadvertising/

Website: https://truenativemedia.com/

_________________________________

#podcast #podcastadvertising #advertisingagency

“We talk about how podcast advertising is sort of the last channel without ridiculous ad fatigue. We're starting to sort of enter into a space where we need to be really careful because we're going to start sort of diminishing that.”

This week on The Podcast Advertising Playbook, our host, Heather Osgood, sat down with the Head of Growth at Podscribe, Amelia Coomber, to unpack the most recent Quarterly Podscribe Performance Benchmark Report to really dive deep into it’s development, the data and takeaways inside, and what is to come in future reports. Tune in to learn:

______________________________________

More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook 

“There’s only one medium that can you with you from experience to experience in every day life."

On today's episode of The Podcasting Advertising Playbook, our host, Heather Osgood, sits down with Senior Vice President, Research and Insights at Audacy, Idil Cakim, to unpack:

"Emotional response comes from sound...no one hums the copy or visual..."

Today's episode of The Podcast Advertising Playbook features Scott Simonelli, Founder and CEO of Veritonic. As audio enthusiasts, Heather and Scott unpack:

- Where audio came from and the measurement tools that have turned it into a powerhouse today

- The growth period audio is still experiencing and what to expect with advertiser adoption

- The importance of a strong media mix

______________________________________

More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook 

"I am forever grateful that they care, I really am. I'm the luckiest man that our audience stays with us and they care at all. I mean that for sure."

In today's episode, our host, Heather Osgood speaks to True Native Media's own Jimmy Pardo of Never Not Funny about:

_______

More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook 

That’s one of the challenges with this space is that we do have a level of disorganization that we are working to try and unify, but we also have to remember the value of the podcast industry is the individual contributor. It is beautiful that we can all get together as an industry and have our own role to play within this whole ecosphere.

In today’s episode, our host, Heather Osgood, unpacks Podcast Movement 2024 and the value of face-to-face connection within the industry.

Tune in to learn more about:

__________________________________________________________________________________

More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook