In this special episode swap, Heather Osgood joins Sam Brake Guia on the Mics to Millions podcast for an insightful conversation about what it really takes to monetize a podcast through advertising.

As the founder of True Native Media, Heather brings a wealth of experience to the discussion, breaking down the evolving landscape of podcast monetization—from programmatic ads to host-read endorsements and everything in between.

Key topics covered in this episode:

The pros and cons of programmatic vs. host-read ads

Why mid-sized health podcasts are becoming increasingly attractive to advertisers

How to build long-term, authentic sponsor relationships

Choosing between baked-in and dynamic ad formats

What advertisers are truly looking for when they invest in podcasts

Smart monetization strategies for shows with fewer than 5,000 downloads per episode

Whether you're a seasoned podcaster or just starting to explore ad revenue opportunities, this episode offers clear, practical advice to help you build a sustainable and values-aligned monetization strategy.