In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Chris Norton, Founder and Managing Director of Prohibition PR and host of Embracing Marketing Mistakes. With a deep background in public relations and brand strategy, Chris brings a unique perspective on how podcasting fits into a successful marketing mix.

Chris shares the journey behind building his award-winning agency and what led him to launch a podcast focused on marketing missteps. He explores the power of earned media in the podcast space and why podcasting offers brand storytelling opportunities that traditional channels often miss.

Here’s what we cover in this episode:

How podcasting enhances brand storytelling in a cluttered media landscape

Why earned media matters in audio and how brands can tap into it

The connection between podcast advertising and PR strategy

A marketing mistake that led to surprising insights

Where creative growth is headed in podcast advertising

Whether you're a brand looking to build trust or a marketer eager to refine your podcast strategy, this conversation is full of actionable insights from both the PR and podcasting worlds.