In this milestone 200th episode, host Heather Osgood takes a look back at some of the most defining conversations and insights shared over the years on The Podcast Advertising Playbook. From the early days of educating marketers on podcast ad basics to tackling today’s complex issues around distribution, targeting, and ROI, this episode reflects on how far the industry (and this podcast) has come.

Like raising a child, podcasting changes in small, almost imperceptible ways, until you look back and realize just how far it’s evolved. We revisit key themes and takeaways from standout episodes, including:

Foundational best practices for getting started in podcast advertising

How censorship, piracy, and platform policies are shaping the industry

The importance of testing and targeting in successful direct response campaigns

Emerging trends in programmatic, consolidation, and content growth

Smart strategies for reaching broad audiences and building emotional connection through ads

Whether you’ve been with us since episode one or you’re tuning in for the first time, this retrospective offers valuable perspective on the evolution of podcast advertising, and what marketers should be thinking about next.

Thank you for being part of our journey to 200 episodes!