Justin Prettyman joins Murph & Markus to break down how the 9th annual KNBR Holiday Sports Auction fuels the 49ers Foundation’s mission to educate and empower Bay Area youth. He highlights how fan support not only drives programs like Football Is Made for Girls—one of the fastest-growing movements in youth sports—but also helps create real opportunities for young women on and off the field.

Tune in each week on KNBR as we spotlight incredible individuals and organisations making a difference in the Bay Area with the Forever Young Foundation Hero of the Week.

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Rebuilding Together East Bay Network and Ravenswood are at an exciting but critical crossroads. For the first time since before the pandemic, student outcomes are on the rise. Thanks to the support REF funding makes possible, the district saw a historic 44% increase in foundational literacy proficiency. However, as you may have read in the New York Times, our enrollment is going to increase by 25% next year as a result of the abrupt closing of the Chan Zuckerberg Initiative-funded private school The Primary School.

Tune in each week on KNBR as we spotlight incredible individuals and organisations making a difference in the Bay Area with the Forever Young Foundation Hero of the Week.

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Side By Side walks with young people impacted by adversity on their unique journeys to heal from trauma, restore resilience, and embrace their own potential. They see our clients for the individuals they are, and how all aspects of their life experiences have impacted their behavior, emotions, and ability to learn. They provide critical and comprehensive services that honor the young person’s unique needs and strengths to prevent the escalation of dangerous conditions and behaviors and set them on a positive path. When they feel seen for who they are today, we believe our youth can move with confidence toward a future with meaning and connection.

Tune in each week on KNBR as we spotlight incredible individuals and organizations making a difference in the Bay Area with the Forever Young Foundation Hero of the Week.

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NFL legends Steve Young and Jerry Rice reunite to talk friendship, football, and giving back during the holiday season. The duo highlights the importance of supporting local food banks and shares classic stories from their playing days—plus a surprise drop-in from Tim Brown. A fun, heartfelt conversation that blends nostalgia, trash talk, and a big push to help Bay Area families in need. For more details on how you can help, click here.

Tune in each week on KNBR as we spotlight incredible individuals and organizations making a difference in the Bay Area with the Forever Young Foundation Hero of the Week.

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Homeless Prenatal Program: Every year, with support from local partner Stretch the Imagination, HPP provides 500 bags of holiday groceries for families who could otherwise not afford them. These bags are stuffed with special items such as stuffing and cranberry sauce, as well as a $25 gift card to support the purchase of turkeys and pies. All bags are then packed with a special Stretch the Imagination card written and decorated by a Stretch student.

Tune in each week on KNBR as we spotlight incredible individuals and organizations making a difference in the Bay Area with the Forever Young Foundation Hero of the Week.

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Dirty Work and Steve Young talk with 49ers kicker Eddy Piñeiro about his path from Miami to the NFL as a first-generation American breaking barriers for Nicaraguan athletes. With humility and heart, he shares how his parents’ sacrifices and his own resilience have shaped his success and fueled his flawless start with the Niners.

Tune in each week on KNBR as we spotlight incredible individuals and organizations making a difference in the Bay Area with the Forever Young Foundation Hero of the Week.

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Bay Area Rescue Mission - Every day, people in our community face hunger, homelessness, and hopelessness. The Bay Area Rescue Mission meets them with compassion — offering food, shelter, and the tools to rebuild their lives. In January, they opened up a mental health division to support the homeless community.

Tune in each week on KNBR as we spotlight incredible individuals and organizations making a difference in the Bay Area with the Forever Young Foundation Hero of the Week.

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Child Mind Institute is a leading independent nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders by providing evidence-based care, free resources, and cutting-edge research.

Tune in each week on KNBR as we spotlight incredible individuals and organizations making a difference in the Bay Area with the Forever Young Foundation Hero of the Week.

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The San Francisco 49ers Foundation and Steve Young’s Forever Young Foundation have teamed up to launch “Football Is Made for Girls,” an initiative dedicated to expanding access to Girls Flag Football across the Bay Area and beyond. The program empowers girls of all ages to learn, compete, and lead—creating equitable opportunities in every level of the game.

Tune in each week on KNBR as we spotlight incredible individuals and organizations making a difference in the Bay Area with the Forever Young Foundation Hero of the Week.

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Women's Coaching Alliance empowers young women aged 15–26 to develop leadership skills through coaching youth sports, providing training, mentorship, and paid coaching opportunities. Since 2022, the organization has supported over 150 coaches and positively impacted more than 1,100 players across 14+ cities in Northern and Southern California.

Tune in each week on KNBR as we spotlight incredible individuals and organizations making a difference in the Bay Area with the Forever Young Foundation Hero of the Week.

See omnystudio.com/listener for privacy information.