Over and over again I’ve talked about influencers… and the fake beautiful lives they have to lead …as they pimp products for a paycheck.  All this time I’ve been whining and moaning… turns out I coulda been doing something about it.

I could go on Tik Tok and become a DE-influencer.  DEinfluencing is a new trend on social media… where… instead of posting videos about awesome lip gloss or a lawnmower that’ll change your life…  … you post videos about what NOT to buy.  About products that don’t live up to the hype.

The first deinfluencers were a couple of ex-employees at Sephora… who revealed the Top 10 products that get returned there.

They were followed by Paige Pritchard. This girl got out of college and immediately got a 60-grand-a-year job selling Cadillacs… and blew every cent on the clothing and beauty goop that she saw on Tik Tok.  Penniless she took a hard look … and said “Whoa”  I gotta knock this off.

Paige now calls herself a Tik Tok spending coach.  Doling out financial reality to people grasping for that one product that’s gonna change their life.  The message is… It won’t.  You’re broke.  Get real.  

Now you’ll find DE-influencers everywhere… telling you to buy this… not that… and pocket the difference. 
DE-influencing.  Follow a few.  It’ll change your life.