<p>Everybody is "niching down", and it's a sound strategy for everything from your podcast to your audio repair shop.</p>

Everybody is "niching down", and it's a sound strategy for everything from your podcast to your audio repair shop.

Forking Genius

Advertising, copywriting, branding and marketing - it's all fair game with the Creative Services Director from KNOPP Studios, Neil Hedley. Every week, Neil takes forty years of experience as an award-winning writer, producer and voice artist and offers takes and tips that ensure you'll learn something new that will help you move your business forward, or at least get you thinking about things in a new way.

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Forking Genius

Forking Genius