The Voice In My HED

Inside jokes are great when you're in on them.

When you're not? They can make you feel like you've wandered into somebody else's conversation—and for a radio show, podcast or any other piece of content trying to win over new people, that's a problem.

Neil has preached against inside jokes for years. In this episode, a comedy-club prank, a deliberately mangled Star Wars reference and one spectacular piece of badly translated toy packaging all lead to something he stumbled across online this week.

At first, it looked like terrible copy.

Then he noticed one detail.

And suddenly, he had found the rare inside joke that actually works.

Mentioned in this episode:

• The gloriously translated “Amusing Duck” packaging
• Why May the 4th became Star Wars Day

Spotify is testing a new way for podcast listeners to skip past ads, and some prominent voices in podcasting are already predicting disaster.

Neil thinks they may be worrying about the wrong problem.

This episode goes back nearly 30 years to Howard Stern, detours through the Super Bowl, Guns N’ Roses, Bud Light, Rick Moranis and some of the most successful radio commercials ever made — all in search of a lesson podcasters might want to remember before declaring war on the “Skip” button.

What’s the difference between a guru and a coach?

A few years ago, I learned the answer the hard way.

I had a successful podcast I loved making. Then I took a piece of advice that sounded completely reasonable — especially coming from someone who supposedly knew better.

Five episodes later, the show was dead.

This episode is about what happened, why I listened, and the lesson I took from it about gurus, coaches, “best practices,” and advice that sounds universal until you actually apply it to a real human being.

Links:

The Snooze Button

20 Ways to Make Your Next Show Better

Show Coaching with Neil Hedley

Most producers are trained to fix the mistake, cut the pause, redo the line, and polish away anything that sounds imperfect. Sometimes that’s exactly how you destroy the best part.

In this week's episode, Neil uses a legendary Gary Owens Preparation H spot, a live radiothon moment, and a couple of famous records to make the case for knowing when to leave the rough edge alone.

Not every imperfection is a mistake. Sometimes it’s the thing people remember.

McDonald's has a summer promotion built around a beautifully simple idea: one coin, one cone.

It's cheap. It's memorable. And it contains the seeds of something much bigger.

The problem? They stopped one step too soon.

In Episode 42 of The Voice In My HED, Neil looks at the missed opportunity hiding inside a billion-dollar-company's promotion - and the simple idea that some random guy on an island thought of, that McDonald's apparently didn't.

After 10,000 - 12,000 interviews over the course of a career, I'll share with you one of the most important things I learned about how to immediately improve the quality of your interviews.

Everybody is "niching down", and it's a sound strategy for everything from your podcast to your audio repair shop.

Nope, we're not going to teach you how to do that twirly thing with the mic on the end of the cord. And we're not going to make you a fretboard wizard. But Van Halen did leave a teachable moment in their decades of success that many of us failed to pick up on.

There's a valuable lesson to be learned in some Hollywood drama. Let's spend a few minutes chewing the fat on this one.

I unwittingly participated in a little experiment today, and I felt I had no choice but to share it with you and get a couple of things off my chest.