The Voice In My HED

Or, how being the smartest kid in the room might be hurting you.

Or, how being the smartest kid in the room might be hurting you.

A media giant told my friend to let them know anytime she published new content, so the media giant could amplify it. As you'd expect, my friend immediately stopped writing. Wait, what?

A media giant told my friend to let them know anytime she published new content, so the media giant could amplify it. As you'd expect, my friend immediately stopped writing. Wait, what?

In the two or three hundred shows I did with my old friend Norm MacDonald, there was one bit that marketers would do well to pay attention to.

In the two or three hundred shows I did with my old friend Norm MacDonald, there was one bit that marketers would do well to pay attention to.

Audio producers have long been obsessed with how to recreate naturally-occuring sounds in a studio environment. Technology has made it easier than ever... to be lazy.

We'll probably catch considerable heat for this. But somebody's got to say it.

Why do you really think host-read ads supposedly work better than traditional "commercials"? The truth might hurt some. But here it comes.

Hyperbole is literally the worst thing in the entire history of the Universe.

(SPOILER ALERT: It isn't, really. But don't tell that to some advertisers.)

Audio producers have long been obsessed with how to recreate naturally-occurring sounds in a studio environment. Technology has made it easier than ever... to be lazy.