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We'll probably catch considerable heat for this. But somebody's got to say it.
Why do you really think host-read ads supposedly work better than traditional "commercials"? The truth might hurt some. But here it comes.
Hyperbole is literally the worst thing in the history of the Universe.
Wait, what?
From the publisher's feed
Advertising, copywriting, branding and marketing - it's all fair game with the Creative Services Director from KNOPP Studios, Neil Hedley. Every week, Neil takes forty years of experience as an…