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I hope that disagreeing with Jim from "Ask The Podcast Coach" goes better than disagreeing with Chef Gordon Ramsay.
For most media, we're told that connection is key. But it's possible that you're subconsciously torpedoing that connection with some of the first words out of your mouth. The good news? It's very easy to correct. It might just involve breaking some habits that aren't serving you.
While it's admirable to have the attitude that you're not competing with your peers, does it also insulate you from having to admit that your skill set might be inferior?
You can make the argument - and I will here - that connection might be the single most important aspect of human life. But maybe we should look at the quality of those connections.
It used to be that the only thing you needed to claim "professional" status was to collect a paycheck. Now, I think it's something more.
Knowing who your intended audience is - and thinking of them as an actual person - not only helps you avoid creating things that don't interest them; it also prevents you from insulting them. Or worse.
Let's have this conversation now, one time, and then we never have to cover it again.
Joe Rogan doesn't care that I don't like his podcast. And he shouldn't, either.
Toddlers should attend more board meetings. We'd wind up with much smarter content.
From the publisher's feed
Advertising, copywriting, branding and marketing - it's all fair game with the Creative Services Director from KNOPP Studios, Neil Hedley. Every week, Neil takes forty years of experience as an…