The Voice In My HED

Content creation is supposed to be fun... isn't it?

We use the specific phrase, "PAY attention" for a reason, but seldom stop to think about the value of what's being paid for. Let's explore attention as currency.

There comes a time when you get to stop selling, and instead focus on helping. Sadly, most marketers have forgotten what that looks like.

Enhancement Marketing represents what I think could be a seismic shift in the way we connect with people.

Details on the program, the discount, the perks - everything you might want to know. (Except I forgot to mention the part about the money-back guarantee.)

"Dying is easy. Comedy is hard." goes the quote. Funny advertising is even harder. Gurus might be talking you out of it for reasons other than you were expecting.

For people who never stopped writing for other people, Google's latest SEO guidance wasn't the horrific death knell it spelled for others.

When famous people say things that get repurposed as business mantras, the potential for misinterpretation abounds.

SPOILER ALERT: The entire episode builds to the mic drop moment with the last two sentences. If you're offended by this piece, I challenge you to get that far.

As we try to do with every episode, the lessons here apply to SO much more than what the title suggests. Podcasters, sure. But culinary wannabes and budding carpenters, too.

Your position is different from your niche, but equally critical to your success. And if you're not careful, someone will assign a position to you.