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They knew what they were doing all along. We fell for it. And now, it might be too late to stop it. Even now, they tell us that “the AI revolution is coming”. No, the AI revolution started a long, long time ago. And like a science fiction movie where the bad guys have infiltrated and permeated every aspect of our lives until there’s no way to fully remove them from the system, we’re trapped.
Humans love bonuses. We love to feel special. So what's the biscotti in the project you're working on right now?
It's human nature to give credit where no credit is due. (Accidentally, of course.) Don't let the gorilla in the room steal your thunder.
Doing things on purpose is the difference between the pros and the cons. (And by "pros and cons" I don't mean "positives and negatives".)
But keeping that in mind, you have to choose which hills to die on.
We might be seeing a momentum shift in the podcast industry. But as yet more evidence that podcasting isn't as unique as the gurus would have you believe, we've been here a hundred times before.
It's been four months since the last episode of this show.
Certainly it has podfaded and will never recover, right?
Not everything has to be a passion project. But going through the motions is a conscious choice. A quick story might help you get back on track.
A/B Testing isn't new. It wasn't invented by the tech community. And that might be why many people are just plain using it wrong.
Advertising fails, as far as I'm concerned, for one reason more than any other. Maybe this perspective shift can change your results.
From the publisher's feed
Advertising, copywriting, branding and marketing - it's all fair game with the Creative Services Director from KNOPP Studios, Neil Hedley. Every week, Neil takes forty years of experience as an…