<p>A/B Testing isn't new. It wasn't invented by the tech community. And that might be why many people are just plain using it wrong.</p>

A/B Testing isn't new. It wasn't invented by the tech community. And that might be why many people are just plain using it wrong.

Why Your A/B Testing Isn't Working

Advertising, copywriting, branding and marketing - it's all fair game with the Creative Services Director from KNOPP Studios, Neil Hedley. Every week, Neil takes forty years of experience as an award-winning writer, producer and voice artist and offers takes and tips that ensure you'll learn something new that will help you move your business forward, or at least get you thinking about things in a new way.

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Why Your A/B Testing Isn't Working

Why Your A/B Testing Isn't Working