Michael Gartenberg spent three years as Apple’s Senior Director of Product Marketing, reporting directly to SVP Phil Schiller. He is currently a freelance writer and has become a regular guest here on Background Mode. This BGM Interview is his 11th appearance.

We explored the WWDC 2020 Keynote in detail. We started with the production values and layout and how some elements of this new kind of presentation might show up in future events. Then we turned to the Mac on Apple Silicon transition and some of the considerations for users. Later, there was a healthy discussion of iOS 14, Scribble and then macOS 11 Big Sur’s design language and how that differs from the nature of the Mac for UNIX users. Michael always delivers keen insights on how Apple markets its products and always helps us better understand the WWDC Keynote.