Michael Gartenberg spent three years as Apple’s Senior Director of Product Marketing, reporting directly to Senior VP Phil Schiller. In his sixth encore appearance on Background Mode, Michael and I analyze Apple’s 2019 Worldwide Developers Conference (WWDC).

We started with a discussion of the new 2019 Mac Pro and the Pro Display XDR. We also pondered why Apple SVP of Product Marketing, Phil Schiller, was noticeably absent from the stage. As an aside, Michael tells a hilarious story about SVP Schiller that happened back at WWDC 2013. Then we turned to Apple’s Catalyst system and some of the nuances of building and running iOS apps on a Mac. We also touched on iPad OS. Michael is well versed in Apple marketing strategies and is always a delight to have on the show.